Scotiabank’s Toronto Customer Contact Centre Receives Platinum Contact Center Employer of Choice® Certification for 2010

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The Scotiabank Toronto Customer Contact Centre has achieved the prestigious Platinum level Contact Center Employer of Choice® (CCEOC) designation for 2010. This is the fourth year Scotiabank Toronto Contact Centre has participated in the program and the third time they have achieved Platinum.

CCEOC Inc. announced today that the Scotiabank Toronto Customer Contact Centre has achieved the prestigious Platinum level Contact Center Employer of Choice® (CCEOC) designation for 2010.

This is the fourth year Scotiabank Toronto Contact Centre has participated in the program and the third time they have achieved Platinum. They have attained the highest score of any financial institution for the Contact Center Employer Of Choice® designation.

The Toronto site is dedicated to maintaining their Contact Center Employer of Choice® brand. They continue to build industry-wide recognition as a great place to work and develop their people focused culture.

The designation has created a competitive advantage for attracting, retaining and motivating top talent. Through the CCEOC in-depth reporting and analysis, management has gained a deeper understanding of key employee motivation and engagement drivers.

“Scotiabank Toronto Customer Contact Centre’s focus on employee engagement and developing a superior workplace culture has positioned it as a leader in the industry.” said Jeff Doran, President of the CCEOC Inc. “The Toronto operation has been able to achieve world class results on a consistent basis. As a platinum certified CCEOC, the Scotiabank Toronto Contact Centre is identified as a preferred employer and one of the best contact centers to work for in the country.”

“Earning a CCEOC Platinum designation again in 2010 is evidence of our people-focused culture, a strength that continues to propel high employee engagement in every aspect of our business,” said Stephen Gaskin, Vice-President, Toronto Customer Contact Centre, Scotiabank. “We’re extremely proud of our employees. They work hard for our customers and collectively deserve to be recognized for making our centre a world-class place to work!”

The Contact Center Employer of Choice® award is the industry standard for recognizing and branding people centric contact centers. Through a proprietary assessment, a contact center can quickly determine if they meet the qualification standards. A center can achieve Bronze, Silver, Gold or Platinum ranking. Once the designation is achieved, the contact center is profiled on the official CCEOC corporate web-site http://www.ccemployerofchoice.com , receives a prestigious framed certificate and is promoted through various print and electronic news channels. The CCEOC designation is valid for 12 months.

A sampling of centres that have completed the certification assessment include: FedEx, AIR MILES, Crawford and Company, Hilti North America, ING Direct, The Shopping Channel, Davis + Henderson, Roche Diagnostics ACCU-CHEK, Grand & Toy to name a few.

About Scotiabank

Scotiabank is one of North America's premier financial institutions and Canada's most international bank. With close to 68,000 employees, Scotiabank Group and its affiliates serve approximately 14.6 million customers in some 50 countries around the world. Scotiabank offers a diverse range of products and services including personal, commercial, corporate, and investment banking. With more than $507 billion in assets (as at January 31, 2010), Scotiabank trades on the Toronto (BNS) and New York Exchanges (BNS). For more information, please visit http://www.scotiabank.com.

About CCEOC Inc.

CCEOC Inc. specializes in building world-class, people focused cultures. Since 2004, CCEOC has been delivering the Contact Center Employer of Choice® Certification and Development program for regional, national and international contact centers.

CCEOC consultants work with corporate clients to assess, develop and advance employer of choice recognition and provide innovative programs to help build high-morale, high-performance operations. For more information on the Contact Center Employer of Choice® certification program or to find out more about CCEOC education and development services, call 416 886-7007.

Contacts:

Jeff Doran                                        
President
CCEOC Inc.
416-886-7007

Joe Konecny
Scotiabank
Public Affairs
416-933-1795

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