Real Estate Company Surpasses Expectations Through New Marketing Strategy

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While most Real Estate companies have gone belly up in the past few years, there is one company that is sky rocketing in today’s real estate market. Sounds impossible? Not for Miami based Bertone International Realty who is selling REO properties at an average of 13% above asking price and in just 10 days!

“We really go all out on preparing our properties for sale".

Bertone is exceeding industry expectations by utilizing the expertise its sister company Bertone Home Staging to prepare and market all of their bank owned pre-market properties (valued above $250) free of charge to the client.

What exactly is home staging? It is the act of preparing a property before it goes to market by improving the property’s appeal and space definition and transforming it into a welcoming, attractive home. Bertone Home Staging has a team of designers and a warehouse full of furniture, paintings and accessories to bring an empty home to life. Using the Real Estate Agency’s experience, proactive marketing and complimentary home staging, Bertone International Realty is experiencing a success rate that is rare in today’s real estate market.

Although Bertone International Realty is a newer name in the REO industry, they have managed to start from a small office in Aventura to 3 branch offices throughout the state of Florida and gearing up for their upcoming Atlanta location. With the number of REO foreclosures continuing to grow, Banks and Asset Management companies alike see the tremendous added value Bertone International Realty has to offer by staging their properties in order to liquidate them quickly and for the most money possible. Since its inception the up and coming real estate company has been sought after and is working with various nationwide asset management companies and banks.

Due to the distinctive marketing strategy, the company’s founder Angelina Perez has been interviewed and published in some of the top REO publications such as Managing REO &DSNEWS. In 2009 she was a guest speaker at REO-MAC Conference and Five Star Conference where she shared her knowledge and expertise about staging and selling foreclosed properties. Angelina was also commissioned to teach a six hour class for their upcoming conferences along with an online tutorial to teach Brokers the significance of staging and how they can enhance a property’s value and marketability.

“Although I knew it would not be easy breaking into the REO industry, I felt we had something different to offer,” says Mrs. Perez. “We really go all out on preparing our properties for sale. Sometimes the banks don’t approve cosmetic suggestions we make that we feel will enhance the value of the property and understandably so since they are losing so much money already. That’s why we having a cleaning crew and handy man on staff to make minor repairs and paint when necessary. Taking care of important details that really need to get done and usually don’t cost a lot of money is essential. Just a few weeks ago we received a property that was going to go for around 800k which had bright orange, yellow and green walls in the downstairs and the bank did not approve our request to have it painted. I knew that would be a huge distraction for buyers. The solution? I sent in my crew at my expense and painted it a neutral color and then staged it. The cost was around $700.00 between paint and labor for 2 days. The difference however was amazing and the property was under contract with in a week. Sometimes it takes spending a little money to make money. I guess it’s been that philosophy that allows us to have anywhere from 80-100 properties in our inventory at any given time. Our goal is to expand into the next 2 major markets within the next year. “

Media contact:
Courtney Calhoun


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