Bodega Shop to be Converted Into Chinese to Take Advantage of Asian Market

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Bodega signs on first Chinese developer, Memorki Ltd.

We are happy to be the first Chinese game to integrate and work with Bodega

At Ross School of Business’s annual Michigan Capital Growth Symposium, Bodega, a presenting company, announced that its application, Bodega Shop on Facebook, would be converted into Chinese to take advantage of the lucrative Asian virtual goods market. The virtual goods market in Asian countries is generating $7 billion a year – about seven times larger than the USA market. Most of the market activity is occurring in Taiwan and Hong Kong.

Bodega signed with Chinese company Memorki Ltd. Memorki’s game, Happy Zombies, has 150,000 daily active users. These users will now be able to buy and trade virtual goods in Bodega’s marketplace.

Vincent Chung, CEO of Memorki Ltd., said, “I think Bodega can promote my game to more users on their platform. Also, Bodega allow users to trade my in-game items and can extend the life cycle of my game”.

Bodega is a virtual goods marketplace where users can buy and sell virtual goods. Since there are many potential users in Asia that are available to take advantage of Bodega’s application, Bodega Shop, the company converted the application to Chinese. Due to this move, Bodega will be looking to sign Chinese game developers. A few developers have already expressed interest and have signed on with Bodega.

Andrew Barinov, VP of Business Development for Bodega, said, "Bodega is now expanding its geographic reach and is becoming active in the Asia-Pacific theatre. With Memoriki on board and other major deals in the works, Bodega is building up its brand and seeking to become the premiere virtual goods marketplace globally."

MMO’s are massively multiplayer online games that can support thousands of players playing at the same time. These are also the games that often have virtual goods that can be bought and sold within the game. Bodega will be a sanctioned secondary marketplace where these goods can be bought and sold.

Mark Sendo, CEO of Bodega, said, “China’s virtual goods market is 7 times larger than the US market, reaching $7 billion in annual sales. There are many underground secondary markets. Bodega is the first sanctioned, marketplace that works directly with those games.”

The conversion of Bodega into Chinese is just another example of how American business and Chinese business is so intertwined. Bodega will be the first marketplace where users from both countries will be able to interact in the same virtual goods market.

“We are happy to be the first Chinese game to integrate and work with Bodega,” Chung said.

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Mark Sendo
Bodega
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