Encoding.com Encodes 5 Millionth–Reaches 1 Million/Month and 500 Customers

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Encoding.com, the world’s largest video encoding service, reaches major milestones: 5 millionth encode and encoding rate of 1 million media files per month; growing base of customers now 500 strong; support for emerging encoding technologies including iPhone/iPad HTTP Streaming support; and recognition as a 2010 “Editors’ Picks” by Streaming Media.

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While Encoding.com is not the only SaaS-based transcoding service on the market, it is already by far the leader in the space, and I expect the company to further dominate this segment of the market in 2010.

Encoding.com, the world’s largest video encoding service, today announced that it has surpassed its 5 millionth encode milestone and is now encoding 1 million media files per month. Encoding.com continues to seamlessly provide guaranteed service to its growing base of customers, now 500 strong, by leveraging the infinite scalability of its cloud-based, SaaS model. Encoding.com also leads the way in supporting emerging encoding technologies, including iPhone/iPad HTTP Streaming support. Its market leadership was recognized last month when it was selected as a 2010 “Editors’ Picks” by Streaming Media.

Encoding.com has seen a 270% increase in its customer base over the last year, listing more than 500 customers on its roster today. This base is growing at an astonishing growth rate of 15% month-over-month, adding video platform providers, professional video agencies, and video websites. All have realized substantial efficiencies, reductions in capital costs, and fewer headaches, by entrusting the essential and dynamic transcoding portion of their video creation workflow to Encoding.com.

Encoding.com attributes the growth in customer base and number and hours of videos encoded to three main areas –technology focus and leadership, the infinite scalability of cloud computing, and industry-leading guaranteed service level agreements. With laser-like focus on its specialty, Encoding.com stays on the leading edge of emerging video encoding formats, currently supporting thousands of codec / container format combinations. It recently added Apple’s HTTP Live Streaming video encoding for iPad, iPhone, and iPod touch, which enabled top car enthusiast site CarDomain to launch its “StreetVids” service, meeting Apple’s new video requirements. Encoding.com saves video developers hours of research and experimentation by providing simple presets so that videos can be quickly and seamlessly encoded for the target device. In addition, all of Encoding.com’s customers benefit from Encoding.com’s infinitely scalable, cloud-based, SaaS model, coupled with the industry’s only service level guarantees.

Encoding.com is one of just ten companies selected as a 2010 “Editors’ Picks” in the April/May issue of Streaming Media Magazine, its annual list of “the most innovative, most important, and just plain coolest stuff in online video.” In the same issue, Dan Rayburn, EVP of StreamingMedia.com, writes in his article: "Stream This!: Encoding.com: A Company to Watch," “In just about every piece of the video ecosystem, there tends to be many players but one clear leader. While Encoding.com is not the only SaaS-based transcoding service on the market, it is already by far the leader in the space, and I expect the company to further dominate this segment of the market in 2010.”

“The accelerated ramp-up, enthusiasm and vast adoption of Encoding.com’s services over the past year has been a thrilling ride. The numbers speak for themselves. Clearly we are solving critical pain points and enabling our customers to bring more video content online while focusing on their core competencies,” said Gregg Heil, founder / CEO at Encoding.com. “We are honored to be selected as a Streaming Media Editors’ Picks for 2010.”

About Encoding.com
Encoding.com, the world's largest video encoding service, makes video transcoding into all popular formats easy, cost-effective and instantly scalable for global enterprises and SMBs including video sites, agencies, and website development platforms. As the first and only encoding service offering service level agreements, Encoding.com removes the necessity for its customers to make heavy investments in expensive hardware/software solutions and overhead required to manage high-volume video transcoding needs and backs it with a wait-time service level guarantee. Encoding.com received Series A funding in 2010 from Metamorphic Ventures and angel investors: Patrick Condon, Fred Hamilton, Zelkova Ventures, Dave Morgan and Allen Morgan. It was selected as an Editors’ Picks for 2010 by Streaming Media. This Software-as-a-Service (SaaS) business is based in Denver, Colorado and San Francisco, California. For more information about Encoding.com, please visit: http://www.Encoding.com.

For more information:

Frances Mann-Craik
Addison Marketing
frances(at)addisonmarketing(dot)com
408-868-9577

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