Borla Performance Industries Picks Direct Communications Inc. (DCi) As Its Electronic Catalog Provider

Share Article

Borla, a manufacturer of stainless steel performance exhaust systems for street, off-road and racing, selected DCi to create and distribute digital product data and content for Borla's entire product line. DCi currently manages over 200 of the automotive industry's leading brands and over 1.5 million part numbers.

DCi: the leading source of product data and enhanced content, helping resellers to sell automotive performance parts and accessories online.

DCi: the leading source of product data and enhanced content, helping resellers to sell automotive performance parts and accessories online.

DCi gives retailers the opportunity to gain sales for Borla products through their own turnkey online store, plus we feed Borla data directly to larger online retailers

Borla, a leading manufacturer of stainless steel performance exhaust systems for street, off-road and racing, has selected Direct Communications, Inc. (DCi) to create and distribute digital product data and content for their product line.

Borla’s products will be available to automotive aftermarket resellers in all channels of distribution. New products from Borla will come to the market quickly through DCi’s proprietary data networks and new product notifications.

DCi sends product content and information on over 200 brands and more than 1.5 million part numbers through several networks, delivering directly to automotive chains, mail order companies, and Internet retailers like Amazon. Product content appears on CatalogRack.com, used by over 7,400 qualified reseller locations to sell products on the sales counter, and on LoadSheets.com, used by manufacturer reps and buyers to watch for new products and to add product lines.

DCi also provides complete services for resellers to sell online. “Enhanced product content from Borla will be available through our eStore services. DCi gives retailers the opportunity to gain new sales for Borla products through their own turnkey online store, plus we feed data directly to larger online retailers,” said Rob Eberhart, DCi’s Director of Internet Solutions. "A working demo is available at CatalogRackeStore.com."

To learn more about DCi’s electronic catalog solutions, contact Craig Chatt, National Accounts Manager at (515) 276-0442, ext. 647. To learn more about DCi’s turnkey solutions to selling online, contact Rob Eberhart, Director of Internet Solutions, at 1 (800) 276-8486.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Rob Eberhart
Visit website