Advanced Training Concepts Implements New Kettlebell Fitness Programs in Charlotte, North Carolina

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Advanced Training Concepts, the premier Kettlebell studio of Charlotte, NC, implements the World Kettlebell Club Elite Fitness Protocol under the guidance of Head Instructor and Owner, Cyrus Peterson World Kettlebell Club Kettlebell Lifting Coach recently certified by World Kettlebell Club Chief Advisor, and Honored Master of Sport Valery Fedorenko.

I have never seen a person who possessed flexibility, speed, strength, power, coordination, agility, and NOT look physically fit. If you train like an athlete you will have the physique to match. The kettlebell is our tool of choice to accomplish this.

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Cyrus Peterson has created a progressive environment for Kettlebell Lifters in Charlotte, NC. Advanced Training Concepts is unlike any other training facility in the region, providing a variety of training programs geared toward the average person, fitness enthusiast, as well as the athlete who has the ultimate goal of a higher level of strength and conditioning and ability to perform at a high competitive level. Cyrus has continually sought after formal education and training to provide professional guidance and instruction of the Kettlebell Sport. A Certified Master Trainer, International Kettlebell and Fitness Federation (IKFF) Certified Kettlebell Teacher, Kettlebell Concepts (KBC) Advanced Kettlebell Instructor, Cyrus now adds the titles of World Kettlebell Club (WKC) Fitness Trainer and Kettlebell Lifting Coach.

Advanced Training Concepts’ programs will now include the WKC Elite Fitness Protocol in addition to The KettleHell BootKamp and KettleKore, The WKC Elite Fitness Protocol (EFP) is a progressive strength and conditioning program designed by World Champion Valery Fedorenko. The WKC Elite Fitness Protocol can be tailored for the novice to advanced lifter and provides 20 levels of systematic progression through timed sets and undulation of rest periods, using only a single Kettlebell and fundamental kettlebell exercises The EFP will provide an enhanced training setting for progression in the Kettlebell Sport, also known internationally as the Girevoy Sport. The KettleHell BootKamp (KHBK) is a high-intensity, fast paced, semi-private fitness program that enhances every aspect of physical performance as well as building lean muscle and reducing body fat levels. KettleKore is a new addition to the programs offered at Advanced Training Concepts, instructed by Elizabeth Upchurch, Certified Personal Fitness Trainer and KBC Level 1 Kettlebell Instructor. KettleKore is geared specifically to beginners and utilizes all the core kettlebell movements as well as hybrid movements, body weight exercises, and Vinyasa Flow Yoga. All programs incorporate joint mobility protocols, body weight strength and conditioning exercises, and full range of motion stretching. The specialized programs are unique and innovative and all share in common the focus on Kettlebell Lifting.

The Girevoy Sport (GS), or Kettlebell sport, is relatively new to the United States but began in Russia in 1948 and is competed in on an international and professional level. Originating in Eastern Europe, Kettlebell lifting became a method to enhance athletic development by increasing flexibility, agility, strength, endurance, speed, power, and core stability. The foundation of Kettlebell lifting is based on a select number of highly skilled movements. The Kettlebell has become recognized for its versatility and endless exercises, whether they are hybrid movements or originating from the Kettlebell Sport. The World Kettlebell Club, the governing body of Kettlebell Sport, is an international organization composed of a network of national Kettlebell lifting clubs from around the World.

About Advanced Training Concepts: Advanced Training Concepts (ATC) offers fitness programs that are designed to provide an elite training experience using Kettlebells, bodyweight exercises, and many other functional training modalities. All programs use the Kettlebell, a Russian-made cast-iron weight resembling a bowling ball with a handle. All programs are directed by Cyrus Peterson, International Kettlebell and Fitness Federation (IKFF) Certified Kettlebell Teacher, World Kettlebell Club (WKC) Coach, WKC Fitness Trainer, and National Federation of Professional Trainers (NFPT) Master Trainer. Peterson is certified in sports nutrition, endurance training, and weightlifting. He has over 20 years of experience in weightlifting, powerlifting, and fitness. For a listing of class times, programs offered, and information on the benefits of Kettlebell lifting please go to


Elizabeth Upchurch
Advanced Training Concepts
New Member Coordinator
1607 F Montford Drive
Charlotte, NC 28209

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