LashBack Lists TRUSTED Ad Networks to Recognize Online Marketers Enforcing Email Compliance and Best Practices to Protect Consumers and Advertisers

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Email marketing is the most profitable channel in online advertising with a 2009 Return On Investment of $43.52 per dollar spent as reported by Direct Marketing Association. However, many advertisers underutilize the email channel because of perceived compliance and brand protection challenges. LashBack TRUSTED Ad Networks make it possible for advertisers to know which networks can increase brand reach and profits by safely leveraging a more transparent email channel. Market Leverage, LashBack client and TRUSTED Ad Network since 2005, actively enforces CAN-SPAM Act requirements and monitors publishers to hold all parties accountable for providing consumers with the best email experience possible.

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Proactive compliance monitoring combined with secure suppression list management solutions, routine seeding procedures, and the use of MD5 encryption are essential to preserving brand reputation in email.

LashBack, LLC, the world’s first provider of email marketing compliance data, launches Trusted Ad Networks, to recognize marketers utilizing patent-approved email compliance technology to self regulate compliance, protect brand reputation and safeguard the consumer email experience. MarketLeverage, one of the largest online “cost-per-acquisition” networks, is among the first to be listed as a LashBack TRUSTED Ad Network for its early adoption of compliance technology to protect the sustainability of the email channel. Since 2005, MarketLeverage has implemented LashBack compliance tools to enforce CAN-SPAM guidelines and improve the quality of its publisher base, building a successful online ad network that continues to safely leverage email along with multiple marketing channels.

“The compliance program at Market Leverage is crucial to protecting consumers, improving traffic quality, and sustaining long-term success. Advertisers count on Market Leverage to protect brand reputation and maintain not only compliance with federal regulations, but also with their own internal expectations,” said Michael Jenkins, CEO of MarketLeverage. “By utilizing LashBack compliance technologies, we are able to monitor publishers in real-time, provide transparency in the email marketing channel, and see the data that allows us to actively enforce our policies.”

“Proactive compliance monitoring combined with secure suppression list management solutions, routine seeding procedures, and the use of MD5 encryption are essential to preserving brand reputation in email,” said Brandon Phillips, CEO of LashBack. “Many ad networks set email compliance expectations for their affiliates, but only LashBack TRUSTED Ad Networks have the actionable data and infrastructure to enforce compliance and provide true transparency, delivering consistent results to advertisers in a sustainable way.”

As advertisers continue to look for ways to extend brand distribution, acquire new customers and find sustainable sources of revenue, ad networks that utilize the email channel safely will continue to provide results. The full list of TRUSTED Ad Networks, as well as a comprehensive collection of email compliance resources, is available on the LashBack website.

LashBack, LLC is the first and only CAN-SPAM and global email marketing compliance service, processing approximately 10,000,000 commercial emails daily. LashBack provides actionable compliance information to a diversity of email marketing clients and unsubscribe reputation data and services to leading email reputation providers, ISPs and Receivers directly and through the LashBack Unsubscribe Black List (UBL).

MarketLeverage is one of the web's largest "Cost Per Acquisition" (CPA) networks. Market Leverage enables web Advertisers and web Publishers to harness the power of performance marketing. Since its inception as PrecisionPlay Media in 2001, MarketLeverage has delivered millions of profitable sales and leads to Advertisers through its unique network of web Publishers.

Media Contact: James O'Brien, LashBack Director of Marketing, 314-754-1795.


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