MENG Congratulates 2010 Edison Best New Product Award Winners

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The Marketing Executives Networking Group (MENG), a nearly 2000 member, not-for-profit organization of senior-level marketing professionals, recently judged the 2010 Edison Best New Product Awards and congratulates the winners.

Innovation is more important now than ever.

The Marketing Executives Networking Group (MENG), a nearly 2000 member, not-for-profit organization of senior-level marketing professionals, recently judged the 2010 Edison Best New Product Awards and congratulates the winners, ranging in everything from a mini-car and electronic motorcycle to a household wind turbine electronic generator and gluten-free cake mixes.

The Edison Best New Product Awards, presented by Discovery Channel, honored a wide range of new products and product innovations at an awards gala held at Capitale in lower Manhattan. New and innovative products in fifteen categories were recognized for innovation and invention in the spirit of Thomas Alva Edison, America’s greatest inventor and marketer.

“Innovation is more important now than ever,” said Sarah Miller Caldicott, great grand-niece of Thomas Edison, Chair of the Edison Best New Product Awards and MENG member. “The Edison Award winners are the moving parts in the engine of economic growth. They inspire people to think outside the box and improve the lives of people around the world.”

The Edison Awards, a peer-review honor similar to the Oscars (one newspaper called them the “Oscars of Innovation”) is voted on by roughly 2,000 members of MENG. The awards symbolize the persistence and excellence personified by Thomas Edison, inspiring America’s drive to remain in the forefront of innovation, creativity and ingenuity in the global economy.

A complete list of Edison Best New Product Award winners by category and Edison Green Award finalists include:

Gold – 3M MPro Mobile Projection Camera from 3M
Silver – OnStar Stolen Vehicle Slowdown Technology from OnStar
Bronze – iRa C3 Portable Video Monitoring Software from Lextech Labs
Bronze – LiveScribe Pulse SmartPen from Livescribe Inc.

Electronics & Computers
Gold – Littmann® Electronic Stethoscope Model 3200 With Cardioscan, from 3M and Zargis
Silver – CarMD Handheld Car Tester from CarMD
Bronze – Zeo Personal Sleep Coach from Zeo Inc.

Science & Medical – Standard
Gold - The Harmonic Blade for Endoscopic Surgery from Ethicon Endosurgery
Silver – Volusonâ E-Series Ultrasound System from GE Healthcare
Bronze – Compasâ Prosthesis Alignment System from Orthocare Innovations

Science & Medical – “Game Changers”
Gold - MicroChips Illumeä Continuous Glucose Monitoring System from MicroCHIPS
Silver - MicroJet Transdermal Drug Patch from Corium International
Bronze - Nanomaxx Handheld Ultrasound System from Sonosite Inc.

Consumer Packaged Goods - Personal Care Segment
Gold - Alwaysâ Infinity Feminine Protection from Procter & Gamble
Silver – Cover Girlâ & Olayâ Simply Ageless Foundation from Procter & Gamble
Bronze - Full Thickening Hair Cream from Living Proof

Consumer Packaged Goods – Foods Segment
Gold - Betty Crocker Gluten-Free Dessert Mixes from General Mills
Silver - Healthy Choice Fresh Mixersä from Con Agra

Consumer Packaged Goods – Household Segment
Gold – Purex 3-in-1 Laundry Sheets from Henkel
Silver – Bounce Dryer Bar from Procter & Gamble
Bronze – Scrubbing Bubbles Toilet Cleaning Gel from S.C. Johnson

Consumer Packaged Goods – Consumer Drug Segment
Gold - Alignâ Probiotic Food Supplement from Procter & Gamble
Silver - Zyrtecâ Allergy Treatment from McNeil Consumer Healthcare
Bronze - Latisseâ Prescription Medication for Eyelash Regrowth, from Allergan

Media & Visual Communications
Gold - Kindle II Digital Reader from
Silver - Nook Digital Reader from Barnes & Noble
Bronze - iFood Assistant from Kraft

Industrial Design
Gold – Sole Power Roof Tile from SRS Energy
Silver – Motorola APXä 7000 First Responder Radio from Motorola
Bronze – Pilarâ Kitchen Faucet with Touch20 from Delta

Lifestyle & Social Impact
Gold - GE Hybrid Water Heater from GE Consumer & Industrial Appliances
Silver - The Edison Nation Open Innovation Network from Edison Nation
Bronze - CCA Software Suite for Non-Profit Organizations from CCA Global Partners

Energy & Sustainability – Sustainability
Gold – Prima Bottled Water Packaging from Primo Water
Silver – 100% PCR Clamshell Packaging from Earthbound Farm
Bronze – Natura 100% Zero-VOC Paint from Benjamin Moore

Energy & Sustainability – Energy
Gold – Honeywell Wind Turbine Gearless Blade Tip Power System from Windtronics
Silver – Quantum Lightä Optics from QD Vision
Bronze – OPOWER Software and Marketing Program from OPower

Living, Working & Learning Environments
Gold – Affordable Housing, from The Phoenix Commotion
Silver – Affordable Green Housing, from Builders of Hope
Bronze – WorkSpring from Steelcase

Gold – The Tata Nano Automobile from Tata Motors
Silver – The Brammo Enertia Electric Motorcycle from Brammo, Inc.

Edison Green Award
Game-Changer Award: The City of Greensburg, Kansas
Gold – Kohl’s Department Stores
Silver - TerraCycle
Bronze – Parducci Cellars

In addition to the 15 product categories, the 2010 Edison Awards featured two “Green Award” winners. The “Game Changer” award went to the City of Greensburg, Kansas, which rebuilt itself in an environmentally friendly manner following a devastating tornado, and the Gold Award went to Kohl’s Department Stores for their commitment to make their retail locations as environmentally friendly as technology permits.

Two Edison Achievement Awards were also handed out this year. One was awarded to recently retired Procter & Gamble Chairman and CEO, Mr. A.G. Lafley, who raised his company’s new product success rate five-fold, from 10 percent to 50 percent, and the other award went to Dr. Susan Hockfield, President of the Massachusetts Institute of Technology (MIT). Under Dr. Hockfield’s leadership, MIT has harnessed its pioneering academic research in the interest of applied science and developed a Commercial Development arm through which it licenses its new technologies for practical applications.

The 2010 Edison Awards are sponsored by TV’s Discovery Channel, Google, The Nielsen Company (a leader in market research and intelligence best known for TV’s “Nielsen ratings”), and Strategyn, a global leader in innovation management. The Edison Awards are associated with The Thomas Edison Papers at Rutgers University, the State University of New Jersey. The Edison Papers, which has studied the five million pages of research notes left by the great inventor over the past 30 years, is the custodian of the criteria of The Edison Awards.

Edison Best New Product Awards are given annually. The Award was founded 23 years ago by the American Marketing Association. Full details about each of the 2010 Edison Award winners are available online at

About MENG:
The Marketing Executives Networking Group (MENG) is the premiere international
community of executive-level marketers who share their passion and expertise to ensure
each member’s success. This not-for-profit organization of nearly 2,000 members fosters
career and personal success across virtually all industries and marketing specialties by
providing networking opportunities and the ability to share knowledge and best practices.
Members must have reached at least the VP level in their organization. Eighty four
percent of members have Fortune 500 experience and 70% have earned graduate degrees.
To learn more about MENG, post executive level marketing positions, or to access
MENG’s database of marketing executives, speakers and consultants, visit MENG can also be found on Twitter at


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