Verbatim Announces US Entry into LED and OLED Lighting Markets at LIGHTFAIR International 2010

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Verbatim Americas, LLC is now entering the LED lighting and organic LED (OLED) markets with innovative technologies and products designed to provide a better lighting experience for consumers, coupled with low power consumption and long life.

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Verbatim Americas LLC, a Mitsubishi Chemical Company, announces its entry into the US LED and OLED lighting markets at LIGHTFAIR International 2010 in Las Vegas, NV. Verbatim is a global consumer brand best known for Optical Media, External Hard Drives and Flash Memory data storage. Mitsubishi Chemical Corporation is one of the largest chemical companies in Japan and a world leader in materials for LEDs.

Visitors to the Verbatim display at LIGHTFAIR International 2010 will have the first chance to see Verbatim's forthcoming LED lighting products and witness the user benefits of the company's unique approach to the design of high color rendering index LED and color tunable lighting systems. Verbatim's first LED lighting products will be on sale later this year. The display will also feature the world's first dimmable/tone adjustable OLED prototype which has been developed through the recently announced Mitsubishi Chemical Corporation and Pioneer Corporation OLED alliance (http://www.m-kagaku.co.jp/english/newsreleases/2010/20100209-1.html).

Randy Queen, President, Verbatim Americas said of the new venture, "Verbatim is looking at a huge area of growth with a solid product. We’re revealing LED lighting technology at LIGHTFAIR International that shows superior performance over compact fluorescent lights (CFLs) and also offers noticeable advantages to other products currently on the market. Our goal is to give consumers better low energy lighting at a competitive price. Consumers know us, they know our data storage products and they know our parent company Mitsubishi Chemical for their decades of material and manufacturing expertise. This new product line is a definite win.”

For a given light output, LED lights consume significantly less power than conventional incandescent bulbs. This means that LED lights create the lowest CO2 emissions when powered by conventional sources. They have a typical life of over 50,000 hours, which is equivalent to 15 years*. Mitsubishi Chemical's raw materials for making Verbatim LEDs, including GaN (Gallium nitride) substrate, encapsulant and phosphors, ensure superior efficiency over other LED technologies.

(*Calculation based on 10 hours x 365 days.)

For more information, please visit http://www.verbatimLED.eu

About Verbatim
Verbatim’s businesses in the Americas, Europe/Middle East/Africa and Asia Pacific regions are wholly owned subsidiaries of Tokyo-based Mitsubishi Kagaku Media Co., Ltd. MKM’s parent company, Mitsubishi Chemical Corporation (MCC), is Japan's largest chemical company. Verbatim develops and markets innovative, high-quality products for storing, moving and using digital content. Known for its leadership in the optical, magnetic and flash storage and related accessories markets, the company provides reliable, unique technologies and products that are highly sought after and broadly distributed worldwide.

Verbatim is now entering the LED lighting and organic LED (OLED) markets with innovative technologies and products designed to provide a better lighting experience for consumers, coupled with low power consumption and long life.

For more information, contact Verbatim Americas, LLC, 1200 W.T. Harris Boulevard, Charlotte, NC 28262, (800) 421-4188. In Europe, Verbatim Ltd., Prestige House, 23-26 High Street, Egham, Surrey, TW20 9DU, UK, (+44) 1784 439 781. In Japan, Mitsubishi Kagaku Media Co., Ltd., 4-1-23, Shiba, Minato-ku, Tokyo 108-8415, Japan (+81) 3-5454-3972. Or visit the web site at http://www.verbatim.com and select the country of your location.

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