CoolSign and JB&A Sign National Distribution Deal

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CoolSign (formally CS Software Holdings, LLC) has signed a master reseller agreement with Jeff Burgess &Associates, known as JB&A, for the US and Canada. This relationship brings together two respected long-standing groups. CoolSign has been providing digital signage software for customers from small to enterprise since its inception in 1998 and JB&A has been serving the A/V systems industry’s needs for over 14 years with a key focus area in the digital signage market.

CoolSign (formally CS Software Holdings, LLC) has signed a master reseller agreement with Jeff Burgess &Associates, known as JB&A, for the US and Canada. This relationship brings together two respected long-standing groups. CoolSign has been providing digital signage software for customers from small to enterprise since its inception in 1998 and JB&A has been serving the A/V systems industry’s needs for over 14 years with a key focus area in the digital signage market.

“CoolSign is thrilled to find such a capable and motivated partner in JB&A,” said Lou Giacalone, Jr., Founder and President of CoolSign. “This is another huge step forward in our commitment to selling through the Channel. We spent the first 12 months since becoming independent upgrading our product to maintain best-in class status and now, with this agreement in place, are poised to dramatically expand exposure to the CoolSign product from end-user and reseller alike.”

With over 1,000 of the top integrators in the United States, JB&A is highly respected in the industry and is widely recognized as one of the premier Digital Signage distributors in the U.S. Giacalone described the decision to partner with them as a natural progression of the CoolSign’s growth: “JB&A has deep connections in the marketplace and they don’t just sell products: they have direct experience in selling Digital Signage Solutions, an important distinction from their competitors.”

"CoolSign represents a major partnership that brings JB&A an enterprise end to end digital signage solution. CoolSign’s vision and technology is totally in line with how JB&A believes the marketplace needs to be addressed. We will be able to provide our value added partners with a top tier platform that is an industry standard. JB&A prides itself in always choosing the best technology partner in the industry. CoolSign is that company." said Jeff Burgess, CEO of JB&A

JB&A also represents several of CoolSign’s Digital Ecosystem Partners, including TruMedia, Seneca Data, Christie Digital and others. CoolSign launched the CoolSign Partner Program at DSE in February and has seen tremendous interest from its partners to be able to deliver seamlessly integrated solutions to clients, reducing confusion and reducing the influence of “pretenders” in the marketplace.

CoolSign recently announced the 4.5 version of the CoolSign software at the Digital Signage Expo in February. Significant upgrades to the product include Multi-Tenancy, enabling partners to create their own SaaS (software-as-a-service) offerings; Internationalization, enabling CoolSign to serve non-English speaking markets; our Application Programming Interface (API) that enables others to develop their own applications integrated with CoolSign; Support for scheduling to networked digital picture frames and set-top box-style players, and many other features that customers have shown a strong desire to upgrade to.

For more information on how to become a CoolSign certified reseller, please contact JB&A. Contact info below.
For more information on how to become a CoolSign certified partner, please contact Raffi Vartian at raffi [at] cool-sign.com

About CoolSign
CoolSign has been providing cutting-edge digital signage software solutions to customers big and small for over 12 years. Our technology and people are behind some of the largest digital signage networks in the world. We understand, from deep, direct experience, what goes into designing, building, operating, and maintaining sophisticated, reliable digital signage and digital out-of-home networks. For more information about CoolSign, please visit our Website at http://www.cool-sign.com

About JB&A
JB&A has been servicing the vendor and reseller channel throughout North America since 1996. JB&A is a very unique company. We are a mix of Channel Management, Solutions Provider, Consultant and Distributor. We specialize in the Streaming, IP, Medical, Digital Signage, Post, Broadcast and ProAV markets. . We are staffed by experts in the field of Video Technology and workflows, including Digital Signage, Digital Asset Management, Streaming, Encoding, Transcoding, Video Conferencing and all forms of Video Distribution. For more info, visit http://www.jbanda.com

For more information, please contact:
Raffi Vartian, VP Business Development
Phone: 312.725.4584
Email: raffi [at] cool-sign.com

Greg Burgess, President
Phone: 415-256-2800
Email: greg [at] jbanda.com

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Raffi Vartian
CoolSign
312.725.4584
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