Kate Taplin Joins AnswerLab from Nielsen as Director of Research

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AnswerLab, one of the nation’s leading online user experience research companies, today announced that Kate Taplin has joined the company as a Director of Research.

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We're attracting highly skilled and talented staff because we provide the opportunity to work at the heart of a number of trends.

AnswerLab, one of the nation’s leading online user experience research companies, today announced that Kate Taplin has joined the company as a Director of Research.

Taplin joins AnswerLab from The Nielsen Company. At Nielsen, she was responsible for leading the Mobile Media product team and was instrumental in architecting the measurement of mobile media and launching Nielsen’s mobile media products internationally. She then took on the role of Director of Product Leadership for Nielsen Mobile Insights US where she was responsible for running the largest wireless consumer study in the US.

Taplin began her career at MarketTools where she developed the Hispanic Reach product line, helping consumer packaged goods (CPG) companies gather relevant and actionable research data on the Hispanic consumer.

With over 12 years of experience in market research, Taplin brings both qualitative and quantitative research expertise to AnswerLab. Clients will benefit from her deep expertise and her ability to develop custom and high-quality research solutions.

“At AnswerLab, we are attracting highly skilled and talented staff because we provide the opportunity to work at the heart of a number of trends – the online industry’s increased focus on user experience and the increased importance of connecting with consumers in new ways via web and mobile technologies,” said Amy Buckner, AnswerLab cofounder and managing partner. “Kate will contribute to AnswerLab’s mobile user experience expertise.”

AnswerLab is successfully expanding into several new vertical markets, both domestically and internationally. Recent AnswerLab projects include work with Fortune 500 companies in the software, education, gaming and financial services industries. The company was also recently named an Inc. 500 company, a list of the fastest-growing private companies in the U.S.

About AnswerLab
AnswerLab (http://www.AnswerLab.com) provides custom user experience research to Fortune 500 companies who are passionate about creating great customer experiences. AnswerLab helps clients improve websites, mobile applications and software throughout the development process, from concept to launch to ongoing benchmarking. AnswerLab's methods include usability testing, ethnography studies, mobile testing, focus groups, intercept surveys, and quantitative user experience evaluations. In 2008, AnswerLab received the Premier Partner Award from American Honda for excellence in user experience research. AnswerLab's other clients include industry-leaders such as Yahoo!, eBay, Intuit, PayPal, Genentech, Cisco, Experian, ING Direct, FedEx and Microsoft.

If you would like more information on this topic or to schedule an interview please contact pr(at)answerlab(dot)com, (415) 963-3106.

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Dan Clifford
AnswerLab
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