A perfectly glamorous pick-me-up

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What Katie Did is pleased to announce it is the only UK company to stock the entire Besame Cosmetics range both online and in-store. This beautifully presented, vintage-inspired makeup collection combines long-lasting high-pigment colours with pampering natural ingredients like lavender flower extracts and antioxidants. Besame do not test on animals, and many of their beautiful metal cases can be reused. For more information please contact katie(at)whatkatiedid(dot)com, call Katie on: +44 (0) 845 430 8743. The What Katie Did boutique is situated at 26 Portobello Green, 281 Portobello Road, London, W10 5TZ. http://www.whatkatiedid.com

It's been a tumultuous few months in the UK, both politically, economically, and environmentally. And it's a proven fact that when times are tough, British women turn to little treats like lipstick to lift their spirits and help them 'put on a brave face'. The hard-working girls of World War Two famously tried to keep morale high by always looking good despite their hardships. The epic queues that greeted new shipments of lipstick during those dark years proved what a slick of pillarbox red can do, both for the wearer and those she encounters!

Vintage glamour has always been the order of the day for What Katie Did. Not content with making ladies across the world look fabulous from the neck down, the UK's top retro lingerie designers have just added the entire range of gorgeous Besame Cosmetics to their website and Portobello Road boutique. Just as What Katie Did aim to do with their lingerie, this Californian makeup company strives to make women feel beautiful and glamorous, combining stunning vintage-style packaging design with very modern, all-natural formulas that both pamper skin and stay firmly put.

Their signature product is the Classic Enchanting Lipstick. Each of the 10 different shades of highly pigmented colour comes in a little 1940s style gold metal bullet, etched with Besame's Art Deco-inspired logo. Their uniquely shaped tip, and semi-matte formula makes application a breeze and dry lips a distant memory. The Voluptuous Lip Colour sets feature a full-sized lipstick in a glossy black enamel tube, a matching liner and a rather nifty little ergonomic lip brush. The Boudoir Rouge and Vintage Alluring Eyeshadows are packaged in little mirrored metal cases, perfect for applying on the go. Besame's practical Classic Masterliner Pencils come in eye, lip and eyebrow varieties. The refillable Cashmere Powder Compact is the sort of thing you imagine a silver-screen movie star would pull from her designer handbag, and even comes with a little velvet travel pouch! Finally, for those modern girls who can't quite give up glosses, there are the Classic Glazes and the tinted Sweetheart Balm, with its cute glass and bakelite pot. None of Besame's products are tested on animals, neither do they contain any nasties like parabens, sulfates or synthetic fragrances... with natural vanilla, rose and cherry scents galore, they all smell as gorgeous as they look.

What Katie Did is the only UK company to carry the entire Besame range, and the boutique is the only place to have them on display, ready to be seen, touched and tried! Almost all the staff members at the shop are trained makeup artists, and all have declared their undying love for Besame's gorgeously green products. It's hard to imagine a more ringing endorsement! Plus, the lipsticks have all been photographed three ways, in tube, on glass and on a model, to enable online customers to get a better idea of the colours.

At a time when we could all do with a bit of extra cheer (and a stiff upper lip!), a flash of Besame Red would certainly not go amiss. Lipstick is firmly back in fashion, and it shows no sign of fading!

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Katie Halford

Claire Willmer/Maz Spencer
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