Miami's Modern Architectural District is Becoming the Next "South Beach"

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With the support of local businesses, Fran Rollason, President of MiMo Biscayne Association is changing the face of Miami's Modern Architectural District (MiMo). A meeting was held yesterday at the new Balans Restaurant on Biscayne Boulevard, which is one of the newest additions to this up and coming neighborhood. Several motels attended the meeting along with the Greater Miami Convention & Visitors Bureau to exchange ideas about how to attract visitors to the area.

With the support of local businesses, Fran Rollason, President of MiMo Biscayne Association is changing the face of Miami's Modern Architectural District (MiMo). A meeting was held yesterday at the new Balans Restaurant on Biscayne Boulevard, which is one of the newest additions to this up and coming neighborhood. Several motels attended the meeting along with the Greater Miami Convention & Visitors Bureau to exchange ideas about how to attract visitors to the area.

This is not the first time that a depressed area in a major city has suddenly come into fashion. New York's West Village and more recently the Meat Packing District were generally avoided by most people until high end restaurants like Spice Market and hotels like the Gansevoort turned a dumpy neighborhood into the hottest neighborhood. A similar trend is happening here in Miami. Michy's, one of the best restaurants in Miami, opened its doors on NE 69th street and Biscayne Boulevard and has managed to run a very successful business, drawing crowds from all over the country.

A large concentration of the motels in Miami is located in this area and they are playing a large role in the improvement of this neighborhood. Some are investing millions of dollars into turning their dilapidated dusty motels into three star boutique style properties. "We must lead by example," said Jose Licata, owner and manager of Motel Bianco, "if we take the initiative to improve the quality of our motels and attract a higher level of clientele, other Miami motels will follow."

Miami's MiMo District, with boundaries from NE 50th to NE 77th Street on Biscayne Boulevard also goes by MiMo Biscayne Boulevard Historic District which is located in Miami's Upper Eastside. Residents of Miami are noticing the change. The area is now full of the most desired restaurants and boutique shops and on the weekends the local stores bring their most attractive items out onto the sidewalk. An exciting development was the recent opening of the Biscayne Boxing & Fitness Club. The entrance of these unique and higher end establishments is sure to attract a crowd, not to mention the well preserved architecture which gives MiMo a "Route 66" feeling. The goal of the MiMo Biscayne Association is to let the world know that Miami has more to offer than its pristine beaches, unstoppable nightlife, an eclectic mix of dining options and the largest cruise port in the world.

For more information regarding Miami's only commercial historic district, visit http://www.mimoboulevard.org or call +1 305 758 6144.

ABOUT MiMo Biscayne Association
MiMo Biscayne Association was founded in 2007 and has been working for the last three years to elevate and promote Miami's MiMo Biscayne Boulevard Historic District, from NE 50th to NE 77th Street on Biscayne Boulevard, Miami Florida. Over the last two years the movement has gained much more momentum with brand new high end unique businesses opening their doors and thorough renovations of the motels in the area. MiMo Biscayne Association's goal is to turn the MiMo Historic District into the next hot tourist attraction of South Florida.

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Fran Rollason
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