Budco Recognized for Direct Marketing Excellence in the Healthcare Industry

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Budco, a leading fulfillment and direct marketing company, was presented with three Target Awards in recognition of their outstanding work for direct marketing initiatives within the health care industry.

Budco, a leading fulfillment and direct marketing company, was presented with three Target Awards in recognition of their outstanding work for direct marketing initiatives within the health care industry. The awards were presented by the Direct Marketing Association of Detroit (DMAD) in a ceremony held on Tuesday, May 11, 2010.

This is the third year running that Budco has received at least two awards at the annual event.

“There is so much great work being produced in our industry today, so to be recognized again this year really is an honor,” said President of Budco Terry Niles. “Of course, what we are most proud of are the results we generated for our clients. We are very lucky to be working with some great organizations that provide clear direction about what they want but at the same time allow us to really exercise our creativity and innovative thinking. It’s a great partnership that drives our collective success.”

Budco delivered these successful programs by combining their health care industry knowledge and expertise with a wide array of in-house marketing competencies, including creative design, printing, mailing, fulfillment, information technology and contact center capabilities.

A campaign for St. John’s Health System entitled “Be Smart, Stay Well” focused on promoting wellness and preventive care and helped potential patients locate a doctor in their area of residence. The program significantly increased physician referrals and patient appointments.

Also, two separate programs for Health Alliance Plan (HAP) were recognized. These lead generation programs focus on marketing Medicare Advantage plans, Medigap plans and a prescription drug plan. Results include double the response rate versus the previous program and a significant reduction in the cost per lead.

About Budco
Budco is a leading fulfillment and direct marketing organization headquartered in Highland Park, Michigan. As The Dialogue Company, Budco helps clients build strong relationships with business and consumer audiences by facilitating ongoing, two-way communication. Founded in 1982, Budco applies a suite of in-house resources to develop and execute innovative, end-to-end business solutions, delivering results that drive client success. Primary industry segments include automotive/manufacturing, entertainment, pharmaceutical/health care, retail, travel and leisure and transportation. In-depth information about Budco is available at http://www.budco.com.

For more information contact Jeff Sierra at 313-957-5114 or via email: jeff_sierra(at)budco(dot)com.

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Jeff Sierra
Budco
313-957-5100
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