Science Educators Detail Funding Priorities in New Study

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Detailed report on implementation of STEM education in U.S. to help science and STEM education business executives target product development and marketing.

“We found that the majority of STEM leaders believe that professional development continues to be critical to broader STEM education in schools,” said Daylene Long. “Educators need to be given the skills to implement integrated STEM programs.

IESD, Inc. in collaboration with K-12 STEM market expert, Daylene Long, has created the National Survey on STEM Education research report that delves into the current state of STEM (Science, Technology, Engineering and Math) education in K-12 schools, as well as the issues and funding opportunities for making STEM a broader part of the educational landscape. Designed for use by science and STEM education business owners, CEOs, marketers and product developers, the study delivers science education priorities for 2010-2011.

This National Survey on STEM Education details the areas most likely to receive STEM funding for the next school year and contains a 46-page analysis of findings. For a limited time, individuals who purchase this report will receive a 35-page PowerPoint summarizing the report, as well as a special addendum containing excerpts from the Delaware and Tennessee Race to the Top applications. This addendum includes source citations perfect for helping companies formulate their RTTT marketing efforts. These two successful RTTT-winning states detail their plans for STEM education, as well as their budgets allocated to STEM.

The National Survey on STEM Education is a culmination of more than 300 surveys of STEM supervisors, school science/STEM department chairs and coordinators, STEM teachers, and other STEM opinion leaders across the country. It touches on the challenges facing STEM education, funding priorities, spending on STEM education and projections of professional development for 2010-2011.

“We found that the majority of STEM leaders believe that professional development continues to be critical to broader STEM education in schools,” said Daylene Long. “Educators need to be given the skills to implement integrated STEM programs into the curriculum. We also discovered the types of materials and technology educators were interested in purchasing in support of STEM education.”

The study looked at spending for both software and hardware including such items as eBook readers and digital textbooks. Hands-on science activities were still deemed critical to teaching science.

To view the table of contents and to purchase and download a PDF of the report along with the PowerPoint and RTTT Addendum, please go to the online store at
http://www.sellingtoschools.com/products/education-market-research--stem-education

About IESD
IESD conducts research on educational programs and products and provides a variety of consulting services related to their development, evaluation, implementation, and marketing. Clients include education publishers, technology hardware manufacturers, government agencies, non-profit institutions, and school districts. Services include both quantitative and qualitative analyses including focus groups, surveys, in-depth interviews, classroom observations, user testing, competitive landscape analysis, research literature reviews, and analysis of demographic and financial data.

IESD was founded in 1984 by Ellen Bialo and Jay Sivin-Kachala, the firm's President and Vice President. Dr. Sivin-Kachala earned his doctorate in Technology in Education from Teachers College, Columbia University. Ms. Bialo also received her graduate degree in Educational Psychology from Teachers College, Columbia University.

About Daylene Long
Daylene Long is a member of the National Science Education Leadership Association and an affiliate member of the Council of State Science Supervisors. Ms. Long is the Chief Marketing Officer for Vernier Software & Technology and has 20 years of marketing experience. Ms. Long also independently consults on market strategy for the STEM education market.

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Daylene Long

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