Mia Umanos Skates into Digitaria, Literally

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Mia Umanos joins Digitaria as Manager, Web Analytics. Umanos will lead members of Digitaria's world-class analysts to apply their deep knowledge of analytical concepts.

I think Digitaria has a lot of flexibility. The fact is, to be here and think creatively on our feet and conform to the clients' needs is much stronger for a boutique than it is for a large corporation

Digitaria, a full-service digital marketing and technology firm, today announced the appointment of Mia Umanos as Manager, Web Analytics. As manager, Umanos will lead members of Digitaria's world-class analysts to apply their deep knowledge of analytical concepts. These concepts, ranging from testing and site optimization to multi-channel analysis, are all part of the effort to create optimal measurement strategies for Digitaria's clients.

Mia Umanos joins Digitaria from Critical Mass in Chicago where she gained extensive experience providing senior level analytics consulting services for clients including Nissan, Las Vegas Tourism and Best Buy. Umanos' background in journalism and her enthusiasm for investigating complex stories led her to web analytics field. Umanos works closely with clients to design optimal measurement solutions for their website and analytics objectives.

"The goal is to help businesses that may not be sure how to track their digital marketing initiatives and guide them through the process of creating a measurement strategy. Sometimes the deliverable is a monthly scorecard or software implementation plan. Sometimes it's figuring out if they're going to do a brand affinity study or website optimization and testing. It always depends on the client and what they need," said Umanos.

Aside from analytics, Umanos has been discovering new areas of San Diego through her love of skateboarding. Her interest skating, surfing and data visualization will make her feel at home at Digitaria.  Umanos will be managing the Achieve Analytics team within Digitaria's analytics department. The Achieve Analytics team specializes in engagements that require on-boarding clients with Web Analytics services- clients such as International Speedway Corporation (ISC), SAIC and many of the QUALCOMM Web and intranet projects.   

"I think Digitaria has a lot of flexibility. The fact is, to be here and think creatively on our feet and conform to the clients' needs is much stronger for a boutique than it is for a large corporation" concluded Umanos. 

About Digitaria
Digitaria is a leading digital marketing and technology firm headquartered in San Diego, CA with additional offices in Los Angeles, Dallas, and New York. Since 1997, Digitaria has consistently led the field in creating digital experiences online through websites, intranets, extranets, digital asset management, interactive marketing campaigns and business solutions that are both measurable and memorable.

Digitaria represents many of the largest brands in the world. Active clients include Atlanta Falcons, Best Western International, CBS Corporation, Comcast Corporation, FOX Corporation, Gateway Corporation, Hasbro, Inc., MTV Networks, NBC Universal, NFL International, QUALCOMM, Inc., US Soccer Federation, WPT Enterprises, Inc. and many others.

Digitaria believes strongly in the power of collaboration and strategic thinking and often integrates internal teams with the talented staff of its clients to ensure all stakeholders contribute to the success of the engagement.

For additional information, please visit http://www.digitaria.com.

Follow us on Twitter at http://www.twitter.com/digithoughts.

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Reena Leone
Digitaria
619-237-5552 ext. 381
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Jim McArthur
Digitaria
619-237-5552 ext. 371
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