This outlines strategies for cross-media marketing that can generate expanded services for printers. The presentation is a road map to the future of print professionals in the age of digital print.
San Jose, CA (PRWEB) May 14, 2010
L2, Inc. President and CEO, Wrich Printz, industry expert in Multi-Channel Marketing Campaign Technologies and Services, will present at 2010 Offset & Beyond Conference, to be held at the Baltimore Hilton, on May 17–19. The talk will outline strategies for cross-media marketing that can generate expanded services for printers. The presentation is a road map to the future of print professionals becoming marketing services providers in the age of digital print.
Track: Short Stack Series
Topic: “Cross-Media Methods: PURLS, Microsites, and More”
Print industry hue and cry has claimed that survival depends on a transition from a printer to a “marketing service provider.” Learn what this really means, and how to get there by combining print with other communication media, and helping your clients create measurable marketing programs. In this session, you will learn the ins-and-outs of Internet-based marketing technologies and how a personalized URL (PURL) program can drive a major growth in print work.
WHEN: Wednesday, May 19, 2010 – 7:30 AM to 8:30 AM EDT
WHO: Wrich Printz, President & CEO, L2, Inc.
Since 2001, Wrich has been CEO of L2, provider of FUSE the on-demand, cross-media platform integrating print, mail, email, social media and personalized URLs. Regarded as an industry expert, Wrich’s expertise has contributed to numerous successful multi-channel communication solutions, cross media marketing applications and data marketing programs in various verticals.
WHERE: Baltimore Hilton Hotel
401 West Pratt Street, Baltimore, Maryland
WHY: Learn to add new value with expanded services. Today’s print customers have multi-layers of marketing needs. To succeed, you need to serve a host of customer needs, and understand how cross-media marketing helps can help them, and create a broader business base for you. This presentation will explain how to use multiple services to become a marketing service provider for the digital age.
MEDIA INTERVIEW: Wrich Printz will be available for media interviews. To schedule email: kaye(at)quatrainpr(dot)com
ABOUT THE CONFERENCE
Offset & Beyond is the only program of its kind that addresses the everyday challenges faced by operations and production in an offset environment and how to meet these issues with solid solutions. The Offset & Beyond Conference combines industry experts with world-renowned speakers to bring you a well-balanced view of the industry both nationally and in your own backyard.
About L2, Inc.
L2 is the provider of Fuse, an on-demand web-based cross media platform designed to create customized marketing campaigns through direct mail, email and the web. Founded in May of 2001, L2 has teams that support both customer and channel engagements, which range from quick campaign deployment, to building multi-touch campaigns that nurture leads throughout the sales cycle. Fuse customers include Sybase, Acxiom, Optos, Intel, Delta Dental, HP, Rainmaker Media, Palmer Printing, Atomic Media Works and The United States Postal Service. For more information call (408) 457-9300, or email info(at)L2soft(dot)com.
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