Former HP and IBM Executive Joins Procedural Board of Directors

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Procedural Inc. Appoint Serial Entrepreneur and Former HP & IBM Executive as Director.

Procedural Inc. ( announced that Ulf Claesson has been appointed to Procedural’s board of directors. Ulf Claesson has a corporate background with Hewlett-Packard and IBM, and managed spin-outs from Intuit and Ericsson. He is a serial entrepreneur and advises leading European and US investors. Ulf has a multicultural and multi-lingual business background, spent most of his career in Continental Europe and the United States, but has also built businesses in Asia and emerging markets. Throughout his career Ulf has remained involved with CAD/CAM, digital imaging and visualization in different industries.

Procedural Inc., an innovative software company located in Zurich, Switzerland, develops and sells CityEngine, a revolutionary tool for the creation of 3D cities. CityEngine is used by high-profile companies in entertainment, architecture, urban planning and defense. “Procedural is delighted to welcome Ulf to our board of directors.” says Pascal Mueller, CEO Procedural Inc. “Ulf’s proven and distinguished record in the software industry makes him a valued addition to our board. We are convinced that his international business background will help guide Procedural’s current growth path and we could not have been more fortunate than having Ulf fill this role.”

On joining Procedural Inc., Ulf Claesson explains: “Procedural is the most interesting company in the emerging 3D technology space. Procedural has the potential to transform the way in which 3D buildings and even whole cities are produced, managed, analyzed and visualized. I really look forward to working with Procedural’s board to help with all of the amazing things Procedural is doing!”

About Procedural Inc.
Procedural Inc. is an innovative software company located in Zurich, Switzerland, and is creator of the world’s foremost procedural urban modeling technology. With the CityEngine, Procedural Inc.’s graphics experts have developed a radically different 3D application that allows professional users in urban planning, architecture and entertainment to efficiently create 3D cities.

CityEngine is a registered trademark of Procedural Inc. Other product and company names herein are trademarks of their respective owners.

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Procedural Inc.
Dominik Tarolli, +41795633881


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Dominik Tarolli
Procedural Inc.
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