World Economic Forum Advisor Cristiana Falcone Sorrell Is Coming To The C´n´B-Opening

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Keynote Interview about the status quo of the creative industries.

One of the most important women in the field of media and entertainment, Cristiana Falcone Sorrell, Senior Advisor to the Executive Chairman at the World Economic Forum in Geneva, is to give a keynote interview on 24 June at the C’n’B – Creative Business Convention (23-25 June in Cologne).

Cristiana Falcone Sorrell has led the World Economic Forum’s Media, Entertainment and Information Community in Geneva and New York since 2004. At the C’n’B, Falcone Sorrell will report on the state of the creative industry worldwide. Her address will focus on both the increasing influence of digitalisation and the necessity of creating new networks to gain access to new partners and target groups in different creative sectors.

Cristiana Falcone Sorrell’s talk is to open the C’n’B on Thursday 24 June. On the two following days (24 – 25 June), international participants from the various sectors of the creative industry will discuss topics such as sustainability, new business models, and how to turn failure into an opportunity.

The C’n’B is taking place as part of the c/o pop festival for the first time this year and is the first cross-sector platform in Europe for the creative industry as a whole.

Biography Christiana Falcone Sorrell:

Cristiana Falcone Sorrell is the Senior Advisor to the Executive Chairman at the World Economic Forum. She joined the Forum in 2004 to lead the Media, Entertainment and Information Community in Geneva and NY.

She began her career in media at RAI, the Italian national broadcaster, followed by several years in radio, print and on-line media, reporting and producing worldwide. On behalf of Sony she trained TV news rooms on digital production and live broadcasting. She than joined the International Labour Organization where she run global advocacy campaigns. After more than twelve years, and a short sabbatical, working for an energy company (Shell), Cristiana's passion for multimedia production is still very much alive and when not busy serving the Forum's Constituents, she experiments with 3D formats, mobile media content and pro bono documentaries production.

She holds a degree in political science (University of Rome La Sapienza), a post graduate certificate in Law and Diplomacy (Italian Diplomatic Academy and SIOI) and a masters' of arts in humanitarian assistance with a focus on the role of media in complex crisis (Fletcher School of Law and Diplomacy, Tufts University).

Cristiana is a member of the journalists' guild of Italy, a member of the board of RayTV, Program Advisor to the VINNOVA Stanford Research Center of Innovation Journalism.

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