Williams Creative Group Savors Relationship with Smashburger and Shreveport Sizzle, Inc.

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Public Relations and Marketing Firm Will Promote “Better Burgers” in the Shreveport area

Smashburger, a fast-casual, “better burger” restaurant and Shreveport Sizzle, Inc., a restaurant franchise company, have named Williams Creative Group its agency of record for the Shreveport area. Williams Creative Group (WCG), a marketing and public relations general counseling firm in northwest Louisiana, will coordinate local day-to-day communication and marketing efforts as Smashburger sizzles into Louisiana.

Named for the cooking method used to create the perfect burger, Smashburgers are a one-third or half-pound ball of 100-percent—fresh, not frozen, Certified Angus Beef smashed on a flat grill to sear in the juicy flavor. To further the “better burger” experience, Smashburgers are served on a toasted artisan bun and topped with a selection of real cheeses, the freshest produce and top-quality condiments.

Smashburger is known for its savory burgers, but the restaurant also serves up delicious Smashchicken sandwiches, Smashdogs and Smashsalads, with sides like veggie frites and rosemary and garlic–seasoned Smashfries. Burger lovers can pair their meals with beer, wine, Häagen-Dazs shakes and root-beer floats.

“Smashburger is excited to partner with Williams Creative Group and bring our ‘better burgers’ to the Shreveport area,” says Smashburger Founder Tom Ryan. “WCG will help us introduce Smashburger to burger lovers in northwest Louisiana.”

“What a smashing opportunity for us! We love burgers in general and Smashburger in particular, so it’s a marriage made in heaven,” says Judy Williams, president of Williams Creative Group.

About Smashburger
Denver-based Smashburger, the country’s fastest growing “better burger” restaurant company, is designed to be every city's favorite burger place. It was named a 2009 Hot Concepts! award winner by Nation’s Restaurant News. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger operates and develops corporate, joint venture and franchise stores across the country. Smashburger currently has more than 65 stores in 15 states and has sold franchise and joint venture agreements that will bring the total to more than 350 locations over the next five years. To learn more, visit http://www.smashburger.com.

About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting. To learn more about CCP, please visit http://www.consumercp.com.

About Shreveport Sizzle
Shreveport Sizzle, Inc is owned by Scott and Mary Quigley. Together they have more than 20 years of industry experience owning and operating successful multi-unit stores. Shreveport Sizzle, Inc provides valuable field insight into Smashburger’s brand and menu development as well as operations and real estate.

About Williams Creative Group
Williams Creative Group (WCG) is a full-service agency providing public and media relations, marketing, advertising, crisis communications, graphic and web design, and social media services. WCG’s award-winning work for a diverse group of local, regional and national client partners has earned the agency’s reputation for innovative strategic thinking, accountability and results. A woman-owned firm located in northwest Louisiana, WCG approaches these partnerships with the highest integrity and ethics, a strong sense of community and a passion for exceptional work. To learn more about WCG, visit http://www.williamscreativegroup.com.

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Sara Hebert
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