Polycom, Siemens and Taleo Named Best in Sales and Marketing Integration

Share Article

Recipients of SiriusDecisions’ Fourth Annual Return on Integration (ROI) Awards were honored at the business-to-business (b-to-b) leader’s 2010 Summit flagship event.

… we’re delighted to recognize these leading companies for demonstrating that highly successful outcomes can still be achieved – if you’ve charted the proper course.

SiriusDecisions, the world's leading source for business-to-business sales and marketing best practice research and data, has named Polycom, Siemens and Taleo as recipients of its Fourth Annual Return on Integration (ROI) awards.

Designed to recognize and celebrate superior sales and marketing alignment performance, the awards were presented by SiriusDecisions during its 2010 Summit held May 12-14 at the Fairmont Scottsdale Resort in Scottsdale, AZ. The honorees were selected from organizations SiriusDecisions has observed implementing winning strategies by applying innovative sales and marketing integration practices to maximize topline growth.

To learn more about Polycom, a global leader in telepresence, video, and voice solutions; Siemens PLM Software, a business unit of the Siemens Industry Automation Division and a leading global provider of product lifecycle management (PLM) software and services; and Taleo, a leader in on-demand unified talent management solutions, go to http://www.polycom.com, http://siemens.com/plm and http://www.taleo.com, respectively.

"Our Summit theme is ‘Measure. Align. Transform. The Roadmap for High-Performance B-to-B Sales and Marketing’ and this group of winners have really done a particularly nice job of putting that theme into practice,” notes John Neeson, SiriusDecisions co-founder and conference chair. “At a time marked by constant, turbulent change; increasingly complex challenges; and ever-tightening budgets, staffing and deadlines, we’re delighted to recognize these leading companies for demonstrating that highly successful outcomes can still be achieved – if you’ve charted the proper course.”

As with past winners, members of the ROI award “Class of 2010” each utilize a threefold strategy for sales and marketing alignment, according to Mr. Neeson. That includes: the use of a consistent, multidimensional communications strategy; the leveraging of leading-edge technologies; and the achievement of a general consensus in terms of sales and marketing goals, resources and processes.

The Fourth Annual SiriusDecisions ROI awards were presented to the following executives on behalf of the three companies:

  •     Polycom -- Heidi Melin, senior vice president and chief marketing officer, and Andrew Miller, newly named president and CEO (formerly executive vice president, global field operations)
  •     Siemens PLM Software -- Leif Pedersen, vice president of marketing
  •     Taleo -- Doug Sechrist, vice president of demand marketing; and Tom Svec, marketing operations manager

The winners were selected for demonstrating the following criteria:

  •     Unique integration of sales and marketing processes
  •     Interdependent relationship between sales and marketing
  •     Strong alignment of goals between sales and marketing
  •     Advanced systems to enable alignment
  •     Ability to measure results effectively

"It’s an honor for Andy and I to receive this award on behalf of Polycom,” said Heidi Melin. “We have focused on marketing and sales alignment to impact future growth and are now seeing significant results from these efforts. This award validates the commitment we made to drive process improvements and growth through optimum alignment.”

“It’s truly an honor to be recognized by SiriusDecisions, our partner in success,” said Leif Pedersen. “Over the last few years, we’ve transformed our marketing team into a best-practice shop through global campaigns and our demand center. It’s rewarding to be recognized externally for the work we’ve done to take our team to the next level.”

Representing Taleo, Doug Sechrist noted: "A great deal of work -- and teamwork -- went into the building and implementing of our closed loop management system. To receive this ‘thumbs-up’ from SiriusDecisions is very gratifying.”

About SiriusDecisions                                                                                                                
SiriusDecisions is the world's leading source for business-to-business sales and marketing best-practice research and data. SiriusDecisions Executive Advisory Services, Consulting Services, Benchmark Assessment Services, Learning and Events provide senior-level executives with the sales and marketing operational intelligence required to maximize top line growth and performance. The unique combination of thought leadership, benchmark data, analytic tools, best practices and access to a peer and analyst network allow SiriusDecisions clients to quickly receive the critical insight they need to make decisions effectively. For more information about SiriusDecisions, headquartered in Wilton, CT, visit: http://www.siriusdecisions.com.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Visit website