We cultivated relationships with quality suppliers and service professionals, who saw what our economy of scale would mean to them
Fayetteville, Georgia (PRWEB) May 16, 2010
Creative Design and Construction, the Atlanta area kitchen remodeling firm, has announced a revamped website designed to provide detailed consumer information.
Owner Rich Bishop said, "A signature feature of our Company is affordable, or 'discount' kitchens. We have launched a major online initiative to let consumers know exactly what that means. Some were surprised to discover they would get a remodel, not just a re-face. Since an informed consumer invariably becomes a satisfied customer, the web was the optimum way to spell out how much kitchen they get when they choose our fixed-price remodeling package."
Bishop said that unlike traditional display advertising, the website has page space to deliver extensive details about services included in the package.
"We are able to devote a web page to a sample of the computer cad layout drawings customers receive, complete with dimensions and appliance placement. On another page, you can see photos of the actual granite kitchen countertops, and the various colors that are available. We know customers appreciate being able to see how 'Baltic Brown' differs from 'Gallo St Cecilia' both in color and texture."
Bishop said the goal of his kitchen package was to rival the price of a home improvement store, while also offering design consultation and installation in the price, not as an add-on. Inclusive pricing is also prominently explained on the re-designed website.
He pointed out that consumers always asked how he could do it for a price that is a third of what many contractors charge. "We cultivated relationships with quality suppliers and service professionals, who saw what our economy of scale would mean to them," explained Bishop.
He said that response to the online initiative has been unanimous: customers say they were surprised to see how many customizing options they have even though they pay a package price. "Ten distinctive doors and real wood in discount kitchen cabinets? It practically sells itself when they click on actual photos of the door designs."
The firm maintains a showroom at its base in Fayetteville; by appointment shoppers can take a deciding look at the materials and layout. "Our revamped website is a virtual showroom, and you never need an appointment to go there first," said Bishop.
Creative Design and Construction offers kitchen remodeling in the Atlanta, Georgia metropolitan area, which includes the cities of Newnan, Roswell, Alpharetta and Peachtree City.
For media information, contact Rich Bishop at 678-785-6021
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