Spark Communications in Dallas Changes Name to Alacrity Creative

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New name marks start of second decade, reflects broadened service offering

Spark Communications, a Dallas agency founded in 1999 with an emphasis on copywriting, has changed its name to Alacrity Creative. Alacrity means eager responsiveness and cheerful speed, says Doug Davidson, Alacrity founder and principal. "It does a great job capturing our focus on results-driven creativity and outstanding client service."

The new name marks the start of the firm's second decade in business and a five-year shift in its focus and services. "Early on, 90 percent of our business was copywriting," Davidson says. "But around 2005, clients began to ask us for more—communications strategy, graphic design for web and print, and total project management. We still love to write copy; we've just added to the mix."

Alacrity uses a virtual agency approach to create project teams that are focused and efficient. "Our network of writers, designers and programmers spans from Dallas to Wisconsin, Canada and as far way as Moscow," Davidson explains. "Email, Skype and Google Voice are a big part of how we do business— sharing information, collaborating and building a real sense of teamwork."

Alacrity today is a full-service creative marketing communications firm with corporate and agency clients in Dallas and across North America. Clients include the American College of Emergency Physicians, the City of Arlington, Clever Pear, Cooper Aerobics Center, Crescent Real Estate Equities, the Dallas-Fort Worth Business Group on Health, Eisenberg and Associates, Executive Women of Dallas, 5Gstudio_collaborative, Flexx Systems, Flying Start, Hahn & Bowersock, Insite Interactive, JFT Engineers, Lavabit, Mothers Against Drunk Driving, PhaseWare, Salvo Real Estate Solutions, Slingshot, SMU Cox Executive Education, SMU Cox School of Business, Sofitel Hotels and Resorts, TractorBeam, Trisul Group, the United Way of Metropolitan Dallas, Zachry Associates and Zielinsky Design Associates.

Alacrity launched a new website——to mark the name change and is celebrating with a special "Hat and a Hand, Hooray" promotion for current and new clients. "Through July 1, clients who hire us for new project will receive an Alacrity ball cap," Davidson says, "plus $100 donated in their name to one of five outstanding not-for-profit organizations—Americares, Best Friends Animal Society, Big Brothers/Big Sisters of America, Habitat for Humanity International and ProLiteracy."


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