Bestselling Author Aims to 'Pay it Forward'

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Canadian author, Catherine McKenzie, is hoping to use the "Betty White Effect" to help make a deserving author a bestseller.

For Canadian author and attorney Catherine McKenzie, book promotion no longer focuses solely on her bestselling novel Spin (HarperCollins Canada, January 2010.) McKenzie has recently turned her attention to worthy novels that have, through the vagaries of publishing, managed to fall short of bestseller status. To that end, Catherine has created an “I bet we can make these books bestsellers” social media group on Facebook.

“When I heard about the movement to get Betty White to host Saturday Night Live, I got curious. It got me wondering if we can accomplish things through the use of social media. But clicking a button isn’t enough. Members of this group would need to put their money where their click was. I want to bet that we can make a deserving book a bestseller.”

The two books chosen in McKenzie’s Facebook group experiment are Wyoming author Shawn Klomparens’ Jessica Z. and Two Years, No Rain. With “authors helping authors,” as McKenzie puts it, it is hoped that the spotlight proves it is never too late for authors who may not have achieved immediate widespread commercial success.

The role social media plays in book promotion is considerable: McKenzie first heard about Klomparens’ novels through Twitter, where she is active.

“When I love a book, I tell everyone I know about it,” states McKenzie. “Now I’m just magnifying the volume.”

The Facegroup group is called “I bet we can make these books bestsellers.” Catherine McKenzie’s Twitter handle is @CEMcKenzie1.

Diane Saarinen


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