REDC Launches New Auction.com Site

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Site content increases tenfold to support 500K+ unique monthly visitors

This newly-designed website is a ‘game changer’ for the company and the industry

REDC, the nation’s leading real estate auction firm, has re-launched a new Auction.com today, Chairman Robert Friedman announced.

“This newly-designed website is a ‘game changer’ for the company and the industry,” Friedman says. “The new Auction.com is the result of nearly a year of analysis and programming. We developed a site that will continue to support our growth into new sales channels while maintaining our dominant position in Real Estate Auctions.”

The new Auction.com makes it easier for home buyers and investors to browse, find and save properties. From an operational standpoint, considerably more back-end firepower has been added to handle the greatly increased number of online auctions being run for foreclosed homes, commercial real estate properties, land performing and non-performing notes and REDC’s new aviation auction that it conducting with the Experimental Aircraft Association (EAA).

Site content on Auction.com has increased tenfold from 18,000 pages to more than 180,000 pages of properties and information.

The new Auction.com allows users to more easily sign up for email alerts, register for auctions, submit pre-auction bids and participate in online auction events.

“Additionally, from a search engine optimization perspective, this re-design and re-launch of our site will allow homebuyers, real estate investors and aviation enthusiasts to find relevant items listed on Auction.com as they seek opportunities in today’s market,” Friedman says.

About Real Estate Disposition, LLC (REDC)
REDC was established in 1990 and is a real estate services company. In addition to being the leading real estate auction marketing firm in the country, the REDC group of companies also provide real estate brokerage services, asset management and short sale facilitation. The company has established a dominant position in its industry by selling more than $6 billion in real estate assets at auction in 2008 and 2009 alone. REDC’s primary clients are residential and commercial mortgage lenders and home builders. The success of the company is based on the aggregation of real estate assets (residential, commercial, notes) that are marketed and sold in large event-style auctions across the country as well as via on-line auctions. Information about REDC auctions is available on http://www.auction.com. For more information about REDC, visit http://www.redcgroup.com.

Contact: Rick Weinberg
949-639-3558 (direct)

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