Washington, DC (PRWEB) May 19, 2010
Within a world of wicked complexity and ever-increasing amounts and diversity of data, real value will be created by the analysis of those data, according to a new book entitled "The Future of Analytics: the Trends, the Implications, and Who Will Lead," written by John Brennan, a managing director of Innovative Analytics and Training LLC (Innovative Analytics). "The Future of Analytics" assesses the diverse landscape of futures research as potential vantage points on this complexity, and discusses concepts like infinite variable analysis, the emergence of me-oriented architectures and new thinking.
Building on his research and applications experience in running Innovative Analytics' Strategic Services Division and over a year of focused research, Brennan highlights several of the opportunities and leading edges of the future of analysis. "The Future of Analytics" is more than a list of trends or a series of anecdotes. It is a reasoned forecast, identifying and analyzing the implications of specific trends and the effects on various industries. The writing looks at how we think, how we make decisions as well as how information and systems are organized to support these processes. The book offers a provocative look at trends related to the creation, assessment, and use of information in decision-making and offers the reader a practical diagnostic for looking within their own organization.
"One of the most thought-provoking works on a topic--the future of analysis--of critical importance in a world of complex data and hard problems" is how Innovative Analytics' CEO Kevin O'Connell describes the work. "The current paradigm of simply collecting and having access to large amounts of data is exactly wrong if no regard is given to the ways that can be used to exploit it and turn it into useful information. We live in a world where the persistence of data allows anyone--student, manager, politician or ideologue--to simply dip into that data to build the case for any argument they wish, therefore creating a genuine premium on thinking and doing analysis. In "The Future of Analytics" Brennan provides a cogent vision about how analysis is changing and the useful signposts for monitoring progress in this area."
Brennan has supported clients in commercial markets and government for over 15 years. He previously worked as a senior manager in Booz Allen Hamilton and as a strategy consultant to the professional publishing industry, where he provided strategic planning, product planning and knowledge management services. Brennan received a bachelor's in American legal studies from the U.S. Military Academy at West Point, graduate training in international relations at American University's School of International Service and a master's in business administration from Johns Hopkins University's Carey Business School.
The book release is accompanied by the formal establishment of a service offering within Innovative Analytics' Strategic Services Division to help government and commercial clients assess and plan their analytic strategies. Innovative Analytics has worked with a number of U.S. government agencies and small, medium and large firms, including Fortune 500 firms.
For more information about "The Future of Analytics" or to purchase a copy, visit http://www.innovative-analytics.com/FutureofAnalytics.php
About Innovative Analytics & Training
Innovative Analytics & Training LLC (Innovative Analytics), a privately held company in Washington, D.C., focuses on improving analysis and decision-making for government and commercial clients. Innovative Analytics is "The Sources and Methods Company," and draws upon analytic methods and techniques that range from critical thinking to rapid global expert network development and advanced analytic applications. They help organizations understand the complexity and data dependencies of their decisions, offer new approaches to using existing information and gather new information to bound the uncertainty within a decision space. For more information on Innovative Analytics, visit http://www.innovative-analytics.com.
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