Jostens Selects Percussion's Web Content Management System

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Content agility, syndication, and technological flexibility will strengthen Jostens' web presence

"We needed a CMS every bit as customizable as the products we provide our customers with. Percussion is that platform." Eric Loring, Vice President, E-Business, Jostens

Telling stories, celebrating events and traditions, and recognizing achievements means appreciating the unique nature of personal experiences. Jostens empowers students, athletes and consumers to customize yearbooks, class rings, and other valuable keepsakes. Jostens recently selected Percussion Software’s web content management system, CM System, as an important step in a strategy meant to help strengthen Jostens interactive platform for personalized and customized products.

“Everybody has their own story to tell, and every story is unique,” said Eric Loring, Vice President, E-Business, at Jostens. “The web has become an essential platform for helping people tell their stories, and as we continue to tailor new ways to celebrate important traditions and recognize achievement , flexibility around web content is paramount.”

“In order to deliver an exceptional experience with every interaction we realized that we needed a CMS every bit as customizable as the products we provide our customers with,” said Loring. “Because of its ease of use and the flexibility it gives us to integrate with our existing systems and applications, Percussion is that platform.”

Percussion CM System will give Jostens freedom around how content is sourced, reused, and syndicated and also complement Jostens’ online retail experience and e-commerce capabilities. Percussion was selected after a thorough vetting of systems that included both commercial and open-source content management systems.

“Jostens has made innovation and the user experience central to the company’s mission, ” said Percussion President Joe Wykes. “We can’t wait to help them continue to apply powerful new approaches to e-commerce and to allowing people to express themselves through their stories and shared experience.”

See a video demo of Percussion CM System.

About Jostens

Minneapolis-based Jostens is a provider of products, programs, and services that help people inspire achievement and preserve memories. The company’s products include school yearbooks and memory books, OurHubbubTM brand MemoryBooks, scholastic products such as class rings and graduation products, and products for athletic champions and their fans. Jostens is a subsidiary of Visant Corporation, a marketing and publishing services enterprise servicing the school affinity, direct marketing, fragrance and cosmetics sampling and education publishing marketing segments.

About Percussion
Percussion provides Web Content Management (WCM) software that helps businesses increase traffic, drive conversion, and improve social interaction. Percussion CM System allows non-technical users to take control of website content and presentation provides unparalleled control over how web content is used, and allows organizations to freely integrate third-party applications without being encumbered by legacy technology.

Percussion has been helping a broad cross-section of corporations, institutions, and agencies generate online results, including, Virginia Tech University, Kohl’s, TiVo,, and the U.S. Department of Health & Human Services.

More information can be found at


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Chris Oquist
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