Forming a partnership with EasyTurf will allow us to rapidly expand our already successful existing dealer network, accelerating our growth on a national level
San Diego, CA (Vocus) May 18, 2010
Two pioneers of the artificial turf business have come together in the industry’s largest and most exciting partnership to date. FieldTurf and EasyTurf have formed a joint venture in order to reaffirm their leadership positions in the artificial landscaping marketplace. EasyTurf, a long-time distributor of FieldTurf’s line of landscaping products, will become the national brand of FieldTurf’s landscape, pets, playground, and golf artificial grass products.
FieldTurf is the inventor and undisputed leader of the artificial turf industry with over 6,000 full-sized sports field installations worldwide. Based on the market position and vision of both organizations, the synergy of the two companies is expected to be seamless. EasyTurf is a company that has become synonymous with excellence and is the industry leader in artificial grass landscaping with over 6,000 installations.
“Forming a partnership with EasyTurf will allow us to rapidly expand our already successful existing dealer network, accelerating our growth on a national level,” said FieldTurf President Eric Daliere. “EasyTurf has been recognized for many years as the leader of the artificial grass landscaping industry which makes this joint venture a very exciting and historic announcement.”
“Entering into this agreement with FieldTurf allows us to build off of the company’s unparalleled reputation for product innovation, safety, and leadership in environmental responsibility,” stated EasyTurf president David Hartman.
EasyTurf is California’s largest artificial grass company and exclusive FieldTurf supplier for synthetic grass lawns, putting greens, playground surfacing as well as commercial and military landscaping. EasyTurf was selected as San Diego’s 2009 Best Green Product/Service and has made the Inc. Magazine list of fastest growing private companies the last two consecutive years. EasyTurf’s impressive portfolio of installations include: Sea World of San Diego, the San Diego Zoo and Wild Animal Park, LEGOLAND, Camp Pendleton, Los Angeles Unified School District, Quail Botanical Gardens and the San Diego Humane Society.
For more information, please visit http://www.easyturf.com
FieldTurf is part of Tarkett Sports, a Division of the Tarkett Group. Tarkett Sports is the largest entity in the sports and landscape surfacing industries. Included within the Tarkett Sports portfolio is an impressive range of performance sports flooring products, in addition to the company’s world-renowned FieldTurf and Prestige brands of artificial turf. This product range includes: synthetic and hardwood basketball; volleyball and gymnasium flooring; squash and racquetball courts; floor protection and covering systems; weight room flooring; and high performance indoor and outdoor running tracks, featuring Beynon and Atlas track surfaces. All Tarkett Sports surfaces are developed, produced and installed with a concentration on sustainability and a commitment to protecting the environment, providing additional LEED contribution opportunities for customers. The company calls this focus on sustainability and the environment ‘Environmental Intelligence’ and all company personnel strive to exemplify this philosophy in all aspects of the business.
For more information, please visit: FieldTurf Artificial Grass & Synthetic Turf Products