Filippo Berio Breaks New TV Campaign

Share Article

Filippo Berio has launched a new TV campaign on Food Network Canada aimed at adults between the ages of 35 and 64. The campaign will build on Filippo Berio heritage positioning with its new tagline "A Heritage of Taste”.

Filippo Berio has launched a new TV campaign on Food Network Canada. The English and French campaign aimed at adults between the ages of 35 and 64 was created by Concord Sales Ltd., the distributor of Filippo Berio olive oil in Canada. The campaign will build on Filippo Berio heritage positioning with its new tagline "A Heritage of Taste”. The fully integrated consumer program will also include sponsorship of “Italian Cooking Marathon” featuring Giada at Home and David Rocco’s Dolce Vita cooking shows. To supplement the TV campaign Filippo Berio will introduce a series of English and French ads in publications such as Chatelaine, Canadian Living and Coup de Pouce, Madame, and recipe tags with IRC at retail level. “The feedback we have received from consumers has been insightful and indicative of the brand's strong association with heritage and Italy,” said Tony Luongo of Concord sales Ltd. “Promoting increased usage and teaching new consumers about olive oil health benefits is number #1 priority.” The overall TV and print campaign will run until October 30, 2010.

About Concord Sales Ltd.
Concord National (Concord Sales Ltd.) offers to surround you and your product with exceptional people. Our team will help build your brand in Canada, from coast to coast, channel by channel, customer by customer, store by store. We pride ourselves on being truly Canadian, focused on bringing the world's brands to Canadians. Our ownership is not only Canadian, but our owners are found in every region of the country. Owners that bring local levels of focus, pride and energy to every employee and customer, found only at Concord National. For solutions to grow your business in Canada, look no further, we can handle every aspect of your go-to market strategy.

For more information contact:
Tony Luongo at 604-986-7341 Ext. 110
Patty Conway at 604-986-7341 Ext. 106

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Peter Osicka
Visit website