“These newly introduced Salesforce.com features are designed to help sales and marketing professionals get closer to customers and active prospects."
Englewood, CO (PRWEB) May 20, 2010
netFactor Corporation has unveiled considerable new integration capabilities of VisitorTrack to feed "Leads" and "Contacts" for anonymous website Visitors directly into Salesforce (CRM). VisitorTrack is a Cloud-based software for B2B lead generation that's like "Caller ID for a Website®." The latest VisitorTrack features advance the capabilities of tracking, identifying and managing active web Visitors - this enabling sales and marketing professionals to immediately act upon the best prospects entering their pipeline using the Salesforce.com CRM toolset they are already familiar with.
For the first time, the information and tools to optimize top-of-the-funnel sales opportunities have been brought together by VisitorTrack into a unified and affordable B2B lead generation application. Designed wholly for selling and marketing, the VisitorTrack technology platform performs the following critical steps in real-time:
Ï Without any registration action, VisitorTrack uncovers the most detailed view available anywhere in the world of the anonymous businesses visiting a website: Company Name, Address, Website, Revenue, Employees, Industry and full page by page Website Visit information.
Ï VisitorTrack sorts through the vast website traffic data to identify those Companies who signal the best opportunities: from user-defined parameters and website behavior tracking.
Ï Then a "Recommendation Engine", utilizing the full Jigsaw contacts database, works with a user's stored preferences to automate the best matching business contacts and their details to include Name, Title, Email Address and Telephone - all without any additional search or purchasing.
Ï These Companies and Contacts are seamlessly ported into a user's Salesforce CRM as "Accounts", "Leads" or "Contacts". Full Salesforce.com record de-duplication and appending functionality are built in.
"We've brought the leading toolsets for website visitor tracking, business contacts and sales CRM together in this VisitorTrack release" said Christopher Jeffers, CEO of netFactor. "These newly introduced Salesforce.com features are designed to help sales professionals and marketers get closer to customers and active prospects. Best of all, they are now available at no additional charge to our VisitorTrack users."
The latest VisitorTrack and Salesforce features harness the Force.com API connection. This provides for a secure application integration and unifies VisitorTrack and Salesforce accounts. "The set up process is quick, easy and even provides for a test and monitoring function to assure Leads and Contacts are moving over into Salesforce" noted Mr. Jeffers.