Digital Marketing Practice Leads in Era of Integrated Web Design

Share Article

2nd Instinct announces the relaunch of its website, The redesigned website includes an integrated blog and social media communities to keep a step ahead of emerging online marketing trends.

The new redesigned with integrated social networking communities and interactive blogs taps into future direction of the content management Web strategy.

Local digital marketing consulting practice 2nd Instinct today announces the relaunch of its website, ( The newly redesigned interactive website includes an integrated blog to keep information fresh and up-to-date with the emerging online marketing trends.

“The use of online social networking websites has dramatically risen over the past couple of years,” says Don Frattaroli, founder of 2nd Instinct. “According to Forrester Research, 55.6 Million adults in the U.S. are using social media websites, which has doubled from 2007 to 2009.”

With an increase in social networking users, there is a greater demand for interactive Web content. The future of web marketing will be dictated by inbound marketing activity. Inbound marketing means that your customers and prospects find your products and services online vs you finding them. People are interested in having conversations with their friends, family and now with companies and brands.

The website’s new integrated blog opens the doors of communication between the company and the visitors by allowing them to leave comments on blog posts, which cover trends in the digital marketing industry such as social media and search engine marketing.

“The new layout and enhanced site features improve the aesthetic appeal and promotes the overall user experience,” says the site’s Web designer, Gino Coverty. reflects the site content management functionality that we would recommend to all of our clients. The use of integrated social networking communities and blogs in one website taps into the future direction of the Internet.

2nd Instinct is a digital marketing practice based in Boston that specializes in online marketing strategies for corporate and small business clients. 2nd Instinct focuses on cutting-edge marketing services such as search engine marketing, social media community development, project management and integrated marketing.

Don Frattaroli
Practice Lead


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Don Frattaroli
Visit website