AMP Productions Adds the Canon 5D Mark II DSLR Camera to its Roster of Production Equipment

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Inspired by great reviews, incredible imagery, and use on popular FOX medical drama "House," AMP productions adds the Canon 5D Mark II DSLR camera to its expansive list of production equipment.

AMP Productions, the production arm of Abernethy Media Professionals in Dallas, announces the addition of the Canon 5D Mark II camera to it's roster of production equipment. The large imager in this camera produces amazing depth of field and resolution, resulting in picture quality that blows everyone away. These features make it a natural choice when desiring to achieve 35MM motion picture quality images and upping the production value of any project.

"We've owned it only a few short weeks, and we've already used it on a variety of shoots, including a national spot, a TV pilot, and several corporate communications projects," says AMP's executive producer Amy Lou Abernethy. AMP used the Mark II in a campaign of spots for international office space provider Regus ( http://www.youtube.com/watch?v=sbV8cy4B_B8 ). It's also been used to shoot a comic trade show video, ala Greg the Architect for a client of Starr Tincup, a Fort Worth Marketing company.

Equipped with a complete cinema-style package from RedRock Micro, and a full complement of lenses for various focal lengths, the Mark II is providing AMP with yet another tool to produce high-end video for their clients. This is in addition to the Panasonic Varicam, HDX 900 and other small-format cameras. "We like to have a full range of options available so we can custom match the right equipment to the budget, style, and operational needs each of our shoots demands," says Sandy Abernethy, AMP's Director of Operations. "If it's good enough for House, it's good enough for us."

Abernethy is referring to the fact that the camera was recently used for lensing an entire episode of the popular FOX TV series, House.

From dpreview.com:
A Canon 5D Mark II has become the first video-capable DSLR to film a whole episode of a US primetime series. Greg Yaitanes, director of FOX broadcasting company's medical drama series 'House', used the camera, a selection of Canon's prime lenses and, the 24-70mm and 70-200mm lenses to shoot its season finale. Speaking via Twitter, he said that this was to achieve a shallow depth of field and a 'richer look'. He also said he 'feels it’s the future'.

About the Canon 5D Mark II
The Canon EOS 5D Mark II improves upon the EOS 5D by increasing the resolution by about 40% to 21.1 megapixels and adds a Live View feature that allows users to preview shots on the camera's high resolution 3.0" LCD display. It even incorporates the ability to record full motion HD Video with sound, so you can capture the action as well as superb images.

21.1 Megapixel Full-frame CMOS Sensor
Developed by Canon, the high-resolution, 35mm full-frame CMOS image sensor incorporated into the EOS 5D Mark II sets the standard for its class, featuring a remarkable 21.1 million effective pixels for a maximum recorded resolution of 5616 x 3744 pixels. And since the image sensor is full-frame, all lenses used with the camera provide the angle of view that was intended by the manufacturer - this is of particular importance for photographers that often use wide-angle lenses and other specialty lenses.

Record HD Video
The EOS 5D Mark II is unusual among SLR digital cameras in that it is capable of recording full HD video, and it's the cameras Live View function that makes it possible. You'll record video clips in full High-Definition with 1080p image quality and a capture frame rate of 30 fps with sound. Users can even attach an external microphone for recording professional-quality audio with the video, and all Live View AF features can be used when the camera is shooting video. Furthermore, users can play back video clips on a HDTV display in full HD quality with the camera's HDMI Video output.

About AMP Productions
AMP Productions is an award-winning production company - from script to screen, from concept to completion, from design to delivery - located in Dallas, Texas. Past television shows include Simply Beautiful, What’s Brewing?, Empty Nesters, and Whatta’ Ya Think? For more information visit http://www.ampproductions.tv or call 866-622-5213.

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