Predicto Sorts Out Mobile Buzz Surrounding Sunday's TV Finales

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'The Celebrity Apprentice' season finale faces off against the series finale of 'Lost', as audiences buzz about the fates of each show's key characters. Heavy mobile engagement for both television events includes text-message polls tabulated by Snackable Media's, North America's largest premium mobile service.

While DVRs and online streaming let many people watch their favorite shows at their own convenience, the finales of 'Lost' and 'The Celebrity Apprentice' are considered appointment television.

ABC's hit series 'Lost' will end its six-season run this Sunday, with a two-hour episode that promises to resolve the fates of its long-suffering characters. The fantastical drama will be aired opposite the live season finale of NBC's 'The Celebrity Apprentice', where Donald Trump will decide whether Holly Robinson Peete or sentimental favorite Bret Michaels will be crowned the winner. Anticipating each show's emotional conclusion, the mobile entertainment site has been counting text-messaged votes about which characters will make it to the end.

As their beloved show has progressed through its final season, 'Lost-ies' have grown accustomed to the weighty question of survival. Episode by episode, viewers have had to endure seeing many favorites among the cast killed off. Only four of the passengers from doomed Oceanic Flight 815 are still alive. As Jack, Kate, Sawyer and Hurley struggle to escape from the mysterious island, it seems likely that not all of them will make it to the end. Currently at, 55% of voters think that heroic Jack Shephard will meet his demise before the series is over. However, the Predicto mobile community sees a silver lining - 68% also believe that Flight 815's survivors will finally escape the island. One member invokes TV history to argue why the remaining characters will triumph: "Well, the castaways on Gilligan's Island got off the island…it's obvious the castaways of 'Lost' will, too."

While the credo of 'Lost' is "live together, die alone," the B- and C-listers competing on 'The Celebrity Apprentice' work to ensure they are the last one standing in Donald Trump's boardroom. Bret Michaels will be battling former sitcom star Holly Robinson Peete in the ultimate quest to be "hired" by the famous CEO. The showdown is sure to teem with emotion, especially in the wake of Michaels' near-fatal brain hemorrhage. Despite his recent health scare, the Poison frontman's amazing recovery has led 55% of Predicto Mobile voters to believe the rocker will win, with a majority of voters predicting he will also attend finale. In addition to voting, many Predicto members have used the service to send Michaels well wishes, with comments such as: "I think Bret Michaels is a fighter and he will make a full recovery. All his fans are praying for him."

While DVRs and online streaming let many people watch their favorite shows at their own convenience, the finales of Lost and The Celebrity Apprentice are considered appointment television. Moreover, the deep connection they’ve made with fans will be on full display as millions tune in to be a part of the moment.

About PredictoMobile

Predicto Mobile is a market-leading interactive SMS provider that engages members on pop culture and current events. Additionally, Predicto has established itself as a prime destination for media to reference statistics, polls and public opinion. Visit to follow the company's entertainment blog, news updates, top polls and Twitter feed, or go to for videos featuring the latest red-carpet interviews and celebrity predictions. Predicto Mobile is a Snackable Media company.


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Peter Dedman
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