Atlanta, Ga. (PRWEB) May 19, 2010
In the just released "Social Media Marketing GPS", Toby Bloomberg has created an innovative, fresh approach to the business book genre. It is the first (and only) business book completely created from a series of Twitter interviews. The book offers concise, timely and must-have information about social media marketing that is easy to read and inspirational.
The complementary eBook can be downloaded and shared from - http://www.box.net/shared/0n18eeycl4 .
Using Twitter as the initial content platform and distribution channel, 40 interviews, with prominent marketers, were conducted, forming the basis of this twelve chapter book. Among the companies are Dell, Comcast, Ford and the Woodruff Arts Center.
Contributors to Social Media Marketing GPS:
Shel Israel, Toby Bloomberg, Paul Chaney, Ann Handley, Geoff Livingston, Marc Meyer, C.B. Whittemore, Joel Rubinson, Wayne Hurlbert, Mack Collier, BL Ochman, Rajesh Lalwani Julie Squires, Yvonne DiVita, Connie Reese, AV Flox, Nancy White, Neville Hobson, Jim Turner, Roxanne Darling, Bill Flitter, Nick Burcher, Marianne Richmond, Dana VanDen Heuvel, Beth Harte, Susan Getgood, Elisa Camahort, Scott Monty, Melanie Notkin, Peter Kim, Kate Niederhoffer., Lionel Menchaca, Frank Eliason, Donna Lynes Miller, John Maley, Tim Jackson, Liz Strauss, Lucretia M Pruitt, Kimberly Coleman, and David Meerman Scott
In addition to insights about the tools/tactics such as blogs, podcasts, vlogs, Twitter, other chapters cover social media topics not yet adequately addressed including ethics, how social media impacts the structure of the enterprise, blogger relations, social media research and sponsored conversations.
For every marketer, CMO or social media learner, this book provides the roadmap GPS to empower your marketing roadmap. It is ideal for 24/7 marketing professionals who don't have time to read a hundred page Twitter tome, but must understand social media marketing to perform their jobs and want their resource insight to be "bite-size & actionable." While it provides an overview of the topic for novices to social media, this book also offers a quick refresher with exciting ideas to those who are familiar with social media marketing.
"Bottom line on social media: You ARE what you publish. (And what others publish about you.)" - David Meerman Scott
"And when you stop to think, conversations are also what marketing is about. It's not just about messages and targets." - Shel Israel, author
"The secret power of SM is not in the search rankings or new channel messaging but the ability to build cross cultural relationships." - Toby Bloomberg
"Core strategy = Go where the conversations are. We've had ups and downs in our social media efforts and will continue to do so." - Lionel Menchaca
"In the end doesn't it come down to who we are and how we define a REAL relationship?" - Liz Strauss
About Toby Bloomberg:
Toby Bloomberg works with organizations to create strategies that combine social media with traditional marketing drivers (strategy, customer insights, segmentation, etc.) while maintaining the authenticity of digital conversations. From 2004, when she chaired the American Marketing Association's first Hot Topic workshop on social media/blogs, Toby has been speaking, teaching and consulting about social media at national conferences and for organizations that range from Fortune 500 to startups within the B2B, B2C and nonprofit worlds.
Her blog "Diva Marketing" was named one of Forbes' 20 Best Marketing & Social Media Blogs By Women. Her media credits include being profiled in books on social media: Naked Conversations, Now Is Gone, Twitterville and The Digital Handshake. She has been quoted in publications such as INC magazine, BusinessWeek, Wall Street Journal and Atlanta Journal-Constitution, Entrepreneur.com, MSNBC and the Atlanta Business Chronicle.
Her TwitterID is @tobydiva
In addition, she was an adjunct professor at Goizueta School of Business at Emory University where she taught an innovative course on management consulting.
To learn more http://www.divamarketingblog.com