Search Marketing Now Webcast "Where Social Meets Email" Features Social Media Expert Jay Baer, June 1, 1 PM EDT

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Live webcast, "Where Social Meets Email: Build an Integrated Content Ladder in 5 Steps" shows how companies can build an integrated content strategy -- in 5 easy steps

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"Where Social Meets E-Mail: Building an Integrated Content Ladder"

On Tuesday, June 1 at 1 PM EDT, Search Marketing Now presents "Where Social Meets Email: Build an Integrated Content Ladder in 5 Steps." This webcast is free and is sponsored by Exact Target.

Registration is open and more information is available at Search Marketing Now.

Too many companies are reinventing the content wheel for every online outpost they maintain. Feeding the hungry mouths of Twitter, Facebook, email, blog, YouTube and others can be exhausting.

A better approach is to create a strategic content ecosystem that efficiently re-purposes and cascades the best content, while maintaining sound SEO principles throughout.

In this webcast, social media strategist and coach Jay Baer shows how companies can build an integrated content ecosystem, in 5 easy steps. He'll include everything from how to use linguistics and taxonomy to intelligently include keywords in your social and email content to how to test and track content success across social media, blog, email. He'll cite examples of companies that are starting to use this new methodology.

Jay Baer is the founder of Convince & Convert, providing social media consulting and training to leading companies and public relations firms. Jay spent 15 years running digital marketing agencies, and has consulted for more than 700 companies, including 25 of the Fortune 1000. He writes Convince & Convert, one of the world's top marketing blogs, and produces a twice-monthly social media advice newsletter.

This webcast is sponsored by Exact Target, a leading global provider of on-demand email marketing and one-to-one marketing solutions. The company's software as a service technology provides organizations a single platform to connect with customers via triggered and transactional email, integrated text messaging, voice messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget's technology integrates with more sales and marketing information systems than any other in the industry, including, Microsoft Dynamics CRM, Omniture and Webtrends among many others. For more information, visit or call 1-866-EMAILET

About Search Marketing Now and Third Door Media:
Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.

Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX Advanced (June 8-9, 2010) SMX West, SMX East, and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.


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