f.y.e. Launches Family-Focused Website Celebrating Disney Movies

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f.y.e. (For Your Entertainment) has partnered with Disney to create a family-focused website, http://www.foryourdisney.com to celebrate new Disney movies. Currently featured on the site is Tim Burton's Alice in Wonderland, available on Disney Blu-ray and DVD June 1, 2010.


f.y.e., For Your Entertainment, the nation’s largest specialty entertainment retailer, has partnered with Disney to create a family-focused website, http://www.foryourdisney.com.

The new website celebrates the launch of new Disney movies and turns family movie night into an event! This month, families can bring “Disney Magic” home when they pre-order Tim Burton’s “Alice in Wonderland” (available on Disney Blu-ray™ and DVD June 1, 2010) and receive an official movie poster and a $5 mail-in rebate.

“We are excited about the creation of foryourdisney.com,” said Barry Burmaster, f.y.e. Director of Marketing. “This site is designed to be a fun and informative experience for Disney families.”

ForYourDisney.com features movie reviews by moms with children of various ages, as well as contests, special offers, and activities that match the theme of the featured movie. Visitors to the site can also join the FYD Club to receive up-to-date information on future Disney releases, contests, promotion, and special offers.

Currently featured on ForYourDisney.com is Tim Burton’s “Alice in Wonderland,” an imaginative new twist on a beloved classic that takes Alice, now 19 years old, back to Wonderland. Visitors to ForYourDisney.com can read reviews, find fun activities such as a recipe for crumpets to have at a tea party, and find out how to pre-order the movie on Disney Blu-ray™ and DVD and receive their “Alice in Wonderland” poster and $5 mail in rebate.

Visitors can also register for the Wonderland Sweepstakes and a chance to win a $250 f.y.e. gift card! The Wonderland Sweepstakes began May 18, 2010 and concludes June 3, 2010. Fifteen daily winners will be randomly selected to receive a Disney prize pack with a $50 f.y.e. gift card; one Grand Prize winner will receive a Disney prize pack that includes a $250 f.y.e. gift card. To participate please visit http://www.foryourdisney.com and click on the Contest and Special Promotions tab.

About ForYourDisney.com
foryourdisney.com is a family focused website that celebrates new Disney releases. Visitors to the site will find movie clips, reviews from three moms' perspectives, movie themed activities, promotions, special offers, and contests. For more information please visit http://www.foryourdisney.com

About F.Y.E.
F.Y.E. (For Your Entertainment) is the leading retail brand of Trans World Entertainment (Nasdaq: TWMC), the specialty retailer of entertainment software, including music, video and video games and related products. Trans World operates retail stores in the United States, the District of Columbia, the U.S. Virgin Islands and Puerto Rico, primarily under the names F.Y.E. (For Your Entertainment) and Suncoast, and online at http://www.fye.com, wherehouse.com, secondspin.com and suncoast.com.

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Lily Perdita
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