Valuevine Unveils Social Marketing Platform, Announces Key Launch Customers

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National retailers leverage paid social media promotions service to find, create, and distribute digital promotions to consumers locally.

Valuevine today unveiled their software platform bearing the same name, and announced the addition of key customers and partners secured in the first quarter of 2010 including Emerald City Smoothie, Seattle Sun Tan and Bad Ass Coffee Company of Hawaii. The company, founded in early 2009 by Seattle entrepreneurs Neil Crist and James Gallagher, is making fast progress in a competitive and ever changing market.

The Valuevine software platform, which has been in development for more than fifteen months, addresses several key business problems for brick & mortar retailers. First, Valuevine makes it possible to discover and connect with customers that meet location-based and target profile requirements. Second, Valuevine’s digital promotions engine provides a means to create, schedule, and deliver specialized promotions, messages, and announcements to those targeted consumers across top social sites. Third, Valuevine’s analytics, content collaboration and approval workflow engine helps business owners align and optimize their messaging to provide the highest probability of sales conversion, even in complex multi-location franchise operations.

“We are impressed with the technology and market knowledge Valuevine brings to Emerald City Smoothie. Their software is enabling our franchisees to engage with customers over social media in a much more meaningful and relevant way.” said Mr. John Trautman, Vice President of Business Development at Emerald City Smoothie, a national franchise with over 60 locations. “We believe that Valuevine’s software will help us stand out to the customer communities around our stores which will directly deliver incremental traffic and immediate revenue opportunity.”

Valuevine is proud to share some additional information about key customers added in the first quarter of 2010 at http://www.valuevine.com which includes both large enterprises and independent stores. “The blueprint for how businesses can best leverage social media to drive sales is still being written,” said Neil Crist, Valuevine’s Co-founder and head of product, “We are pleased to announce partnerships with these great brands and are excited to work together on accelerated innovation in this space.”

Over the coming months, the Valuevine team has ambitious plans for expanding their offering, adding new social capabilities not yet in the marketplace.

About Valuevine
Founded in 2009, Seattle-based Valuevine provides software applications that enable businesses to more easily discover, engage, and target digital promotions & announcements to consumers across devices, leveraging the power of geo-aware social media sites like Twitter, Facebook, and Foursquare. In addition to powerful customer search features, the technology also facilitates content creation, approval, collaboration, and publishing capabilities for multi-location retailers and franchises. Today, Valuevine’s technology powers promotions for nearly 1000 business locations nationwide, including premier consumer brands. For more information, visit http://www.valuevine.com.

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Neil Crist
Valuevine
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