Young Bay Area IT Firm Develops Full-Service Website for Luxury NC Hotel

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Project highlights commitment to creating cost-effective solutions for small and mid-sized businesses.

Our experience within the travel industry gave us a unique perspective and made a big difference in meeting the hotel's needs without breaking their budget.

IQR Consulting, a Bay Area technology company specializing in IT solutions for small and mid-sized businesses, announced the release of a new, full-service website and reservation platform for The Siena Hotel in Chapel Hill, North Carolina.

“We are extremely pleased with the look of our new website,” said Tara Hackman, Director of Sales and Marketing for the hotel. “With one third of our reservations coming through the web it is extremely important that we have a website that is appealing, offers a sense of who we are, and is functional for the guest. In addition, today’s bride and corporate meeting planners are doing online research so a positive first impression is key to winning their business. IQR knew what we needed and worked with us to create a site that is sleek in design and functional for the user.”

IQR designed the site to showcase the hotel’s Four Diamond elegance and amenities. The site also includes:

  •     Third Party Reservation Integration for both the hotel and its critically acclaimed Il Palio Ristorante.
  •     Testimonial page where guests can comment about their positive experiences.
  •     Time-saving online forms for inquiries about weddings and other special events.

“As the travel industry bounces back from the recession, hotels, excursion companies, and tourism bureaus are looking for economical and efficient ways to attract customers who are ready to travel,” said Lomesh Shah, one of the founders of IQR. “For this project, we worked hard to capture the hotel’s elegance and luxury while integrating a functional and cost-saving reservation and information-gathering tool as well. Our experience within the travel industry gave us a unique perspective and I believe that made a big difference in meeting the hotel’s needs without breaking their budget.”

IQR is currently working on a new online reservation platform tailored to an underserved segment of the travel industry. This new project is scheduled to launch within days.

About IQR Consulting
As an emerging IT powerhouse for small and mid-sized businesses, IQR Consulting brings together some of the most creative and strategic thinkers to help small and mid-sized companies compete with the big guys. Their goal is simple: Use technology to help small businesses thrive. For further information, please visit

About The Siena Hotel
A Four Diamond hotel and restaurant recipient since 1987, this luxury boutique hotel adds its distinctive European character to the Raleigh-Durham-Chapel Hill, NC area. Guests can relax in one of seventy-nine very special, well-appointed sanctuaries. In addition, the critically acclaimed Il Palio Ristorante offers the finest Italian cuisine, a choice of over 400 wines, and world-class service from an attentive but nonintrusive staff. For more information or to make a reservation, visit

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