Most Popular Branded App of All Time, skyrockit’s Virtual Zippo Lighter, Scorches More Than 10 Million Downloads, Launches In-App Skins Store

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Now ubiquitous with the iPhone & iPod touch platforms, The Virtual Zippo Lighter developed by skyrockit (formerly Moderati), is celebrating its seat of over a year and half in the App Store. To commemorate its tenure, skyrockit and Zippo are implementing new features in the app, which has surpassed 10 million downloads and retains its place as the most popular branded app to date. The app is offering users in-app purchasing of premium, licensed skins in more than 72 countries around the globe, and a host of additional upgrades. Initial skins available for download include Bob Marley, Harley Davidson, Vans, The Who, Ozzy Ozbourne, Def Leopard, Kiss, Playboy and many more.

Do you see? She has a flame, she has a lighter but it’s on her iPhone

Now ubiquitous with the iPhone & iPod touch platforms, The Virtual Zippo Lighter developed by skyrockit (formerly Moderati), is celebrating its seat of over a year and half in the App Store. To commemorate its tenure, skyrockit and Zippo are implementing new features in the app, which has surpassed 10 million downloads and retains its place as the most popular branded app to date. The app is offering users in-app purchasing of premium, licensed skins in more than 72 countries around the globe, and a host of additional upgrades. Initial skins available for download include Rihanna, Bob Marley, Harley Davidson, Vans, The Who, Ozzy Ozbourne, Def Leopard, Kiss, Playboy and many more.

Since its inception in the App Store, the Virtual Zippo Lighter has remained in the Top 10 Free Lifestyle apps and is becoming as integrated into pop culture as its physical counterpart. It is the most commented app in the App Store and can be seen in one of Apple’s latest TV ads: http://bit.ly/ZippoApple. Most recently, pop-sensations Maroon 5 interrupted their concert mid-song to invite a little girl on stage who proudly raised her iPhone into the air and waved her Virtual Zippo Lighter to an enraptured audience. “Do you see? She has a flame, she has a lighter but it’s on her iPhone”, affirmed lead singer Adam Levine to the crowds below. A video of the endearing cameo can be found here http://bit.ly/ZippoLive.

“For owners of the Zippo windproof lighter, one important attribute is ‘what the lighter says about me’ and, for more than 75 years, Zippo has continually offered new designs, logos, and brands,” said David Warfel, Director of Global Marketing. “We’re thrilled to be able to extend those selections to the virtual Zippo lighter as well.”

The Virtual Zippo Lighter, which brings the look and feel of Zippo's iconic lighter to the iPhone, has become a global phenomenon and ranks in the Top 20 iPhone apps of all time, according to Comscore, and has been profiled in publications including AdAge, Wired, and MediaPost. It opens with a flick of the wrist and lights with a turn of the flint wheel and the truly windproof flame sways as the device is moved back and forth. The Virtual Zippo Lighter allows Zippo fans to experience the famous "Zippo Moment" for free, by holding their cell phones aloft and swaying to power ballads at concerts.

New features in this release include:

  •     New Free Skins
  •     In-app Purchasing of Premium Skins
  •     Improved Animation
  •     Lid-Lock Option to Ensure Continuous Ignition
  •     Date-My-Zippo Function to Interpret Unique Date Codes on Zippo Lighters

“The fans of the Virtual Zippo lighter have been telling us that they want a way to get more skins, and we listened. We’re excited to hit the 10M mark and now launch the Virtual store,” said Jon Vlassopulos, CEO of skyrockit. “It’s the right path for the brand: first building a global fanbase with the free lighter, and now creating a way to monetize that base through sales of virtual goods. This is ground breaking for Zippo.”

Zippo manufactures an average of 10 million windproof pocket lighters each year, and 450 million since the first lighter was created in 1932. This collaboration with skyrockit represents the brand's first cooperative foray into downloadable applications for mobile devices, and a successful one at that.

Download the Virtual Zippo Lighter on iTunes, or learn more about it at http://www.skyrockit.com/apps/page/virtualzippo and http://www.zippo.com.

About Zippo
For 78 years, Zippo Manufacturing Company, maker of the world-famous windproof lighter, has developed new and unique products that solidify the brand as the name in flame. Zippo is based in Bradford, Pennsylvania and distributed in more than 160 countries worldwide. The incomparable Zippo lifetime guarantee is synonymous with American-made quality and craftsmanship.

About skyrockit, a Bellrock Media Company
skyrockit is an award-winning full-service mobile entertainment agency connecting brands with consumers through engaging experiences. skyrockit draws upon its relationships with Hollywood, Madison Avenue and Silicon Valley to spawn massively popular initiatives for major brands, record labels, and studios. These initiatives have resulted in over 100 million pieces of content enjoyed worldwide.

The agency is a subsidiary of Japan's leading branded entertainment shop, Bellrock Media, with backing from Yoshimoto Kogyo, the agency that dominates talent management and production in Japan. skyrockit is headquartered in San Francisco, CA.

Add skyrockit to your next launch and defy gravity.

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Michal Habdank-Kolaczkowski
VSCPR for skyrockit
650.302.1209
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