Michael Hirschorn to Keynote min’s Bottom-Line Leadership Conference – June 10 in NYC

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Independent TV producer and consumer magazine veteran Michael Hirschorn will deliver the closing keynote address at min’s Media Conference - Bottom-Line Leadership for Magazine Brands on June 10 at the Grand Hyatt in New York City. Presented by Media Industry Newsletter (min), this one-day executive conference is designed for media professionals facing the day-to-day challenges of driving revenue for their magazine brands, whether it's via editorial, e-media, audience development, operations, finance, sales or marketing.

This conference will be a unique one-day brainstorm that should move the industry forward and shed light on many opportunities that are doable even in this economy.

Independent TV producer and consumer magazine veteran Michael Hirschorn will deliver the closing keynote address at min’s Media Conference - Bottom-Line Leadership for Magazine Brands on June 10 at the Grand Hyatt in New York City. In his latest venture, as Ish Entertainment founder and executive producer, Hirschorn is developing New York magazine's signature feature “Approval Matrix” into a pop-culture television series for Bravo.

To register, go to http://www.minconference.com.

Presented by Media Industry Newsletter (min), this one-day executive conference is designed for media professionals facing the day-to-day challenges of driving revenue for their magazine brands, whether it's via editorial, e-media, audience development, operations, finance, sales or marketing.

In Hirschorn’s keynote presentation, he will discuss how magazine brands can take their content to new and huge audiences. As Hirschorn tells min, magazines are sitting on a trove of content with revenue potential, but aren’t necessarily aware of that fact.

Hirschorn and fellow keynoters Michael Rooney, chief revenue officer for the Wall Street Journal, and Liz Vaccariello, author/former Prevention editor-in-chief, join an impressive faculty for the Bottom-Line Leadership Conference that includes Andy Amill, Jack Essig, Carlos Lamadrid, Mary Murcko, Jim Spanfeller and many more. To view the complete agenda, go to http://www.minconference.com.

Among the 30+ speakers and companies are:
Andy Amill (Weight Watchers Magazine), Alex Baxter (Parade Publications), Todd Bowman (appsavvy), Daniele Campbell (MTV Networks) DJ Edgerton (Zemoga, Inc.) Jack Essig (Men's Health & Women's Health), Gregg Hano (Bonnier, Jim Hoos (National Geographic), Beth Ifcher (Hearst Magazines) Todd Krizelman (MagazineRadar, Inc.), Carlos Lamadrid (Woman's Day Group), Peter Marsh (Atex), Tom Masterson (Hachette Filipacchi U.S.), Elizabeth Mayhew (Woman's Day Group), Gavin McGarry (Jumpwire Media), Mary Morgan (Redbook), Mary Murcko (Prevention), Jason Oates (Datran Media), Paul Reddick (Handmark), Michael Rooney (Wall Street Journal), Gary Savoy (East AT&T Advanced Ad Solutions), Will Schenck (Rolling Stone), Ava Seave (Quantum Media), Michael Silberman (nymag.com), Jim Spanfeller (The Spanfeller Group), Sree Sreenivasan (Columbia School of Journalism) and Liz Vaccariello (formerly of Prevention).

"We're bringing together the innovators and creative thinkers among a range of media companies who will share how they've managed during this downturn and created profitable and new revenue streams," notes Diane Schwartz, vice president and group publisher of min and the Media/Communications Group of Access Intelligence. "This conference will be a unique one-day brainstorm that should move the industry forward and shed light on many opportunities that are doable even in this economy."

The Bottom-Line Leadership Conference features Datran Media and Worldcolor as the Platinum Sponsors, and Gold Sponsors Atex, CDS Global, Handmark and MagazineRadar. The event will take place at the Grand Hyatt in Midtown Manhattan
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Details on all the speakers, panels and registration are at http://www.minconference.com.
For information sponsoring this conference, contact Michele Magazine at michelemagazine (at) verizon (dot) net. For press interviews, contact Diane Schwartz at dschwartz (at) accessintel (dot) com.

About min:
The min family of products include min, min's b2b, minonline.com, Webinars, Conferences, Guidebooks and award programs including the Integrated Marketing Awards, Sales Executive of The Year, 21 Most Intriguing, Digital Hot List, Editorial & Design Awards. Guidebooks including Best & Worst Covers, State of Digital Media and more. Visit minonline.com for more information, or parent company Access Intelligence at http://www.accessintel.com.

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Regina D’Alesio

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