Idea Couture CEO, Idris Mootee Takes Center Stage As Keynote Speaker At Innovation Camp 2010

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On Wednesday June 2, 2010, Idris Mootee, CEO of Idea Couture, a strategic innovation and experience design firm will keynote Innovation Camp 2010 and address, “Strategic Innovation and Entrepreneurial Leadership for Radical Times”.

Idris Mootee is a highly acclaimed strategy and innovation expert, author, and authority in strategic innovation. Mootee has a long history of working as a strategy adviser for C-level executives of Fortune 500 and operates at the intersection of strategic innovation, experience design, and emerging technologies. He leads innovative initiatives by providing clients with strategic guidance, developing strategic foresights, and applying design thinking for multiple industries. For Mootee, D-School and B-School thinking is a vital as we enter an era of extreme global sameness and hyper competition.

Mootee's discussion will be centered around radical change, the recent shocks and dislocation of the global economic crisis, extreme competition, as well as the blurring of industry boundaries. Mootee will also offer recommendations, suggestions, and advice as to how to become a winner in the next phase of the economy.

Innovation Camp 2010 will take place on Wednesday, June 2, 2010 from 9am- 4pm at the North York Civic Center in Toronto, Ontario. The Conference offers entrepreneurs and business owners an opportunity to engage in practical innovations and they will also hear, learn, and speak to successful business founders and CEO’s.

Admission is free but space is limited. For more information visit

Idea Couture is a global strategic innovation and experience design firm. The company brings together interdisciplinary thinkers to fill a void in the marketplace between strategic consultants, customer insight firms and design studios. They leverage design thinking, social technologies and deep customer insights to help transform business. Idea Couture works across a broad spectrum of industries, including fast-moving consumer goods, electronics, telecommunications, healthcare, financial services, media and publishing, and luxury goods. Clients include Fortune 500 companies in the US, Canada and Europe and China. The company is currently expanding its global footprints and opening offices in Shanghai and Mumbai.

Idea Couture
Ashley Perez
Media Relations


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