Pangea Media Survey Finds Teens More Likely to Look to Family, Friends than Celebrities When it Comes to Role Models

Share Article

Pangea Media (PangeaMedia.com), an online marketing company and the leading provider of quiz-based advertising solutions for advertisers and publishers, has released the results of its latest “Pangea Pulse” which tracked the responses of more than 900 teens regarding celebrity role models.

Pangea Media (PangeaMedia.com), an online marketing company and the leading provider of quiz-based advertising solutions for advertisers and publishers, has released the results of its latest “Pangea Pulse” which tracked the responses of more than 900 teens regarding celebrity role models.

According to the survey on popular teen quiz site, Quibblo (Quibblo.com), teens view only a handful of celebrities as role models; instead the majority (74%) of respondents said that their role models are parents, friends, or adults that they know, not celebrities. Sixty two percent of respondents did, however, say that they believe all celebrities are obligated to be good role models with an additional 20% stating that only those celebrities with a young fan base are obligated to be good role models. A full 79% said that they would prefer that their favorite celebrities be good role models, although 70% said that it would not significantly impact how they view a particular celebrity’s work. The majority (74%) of respondents admit that celebrities are often held to higher standards than ordinary people and that this is “kind of unfair.” More than two thirds believe that entertainment celebrities and sports stars can be evaluated by the same set of criteria.

Top celebrity role models according to respondents include: Taylor Swift, Demi Lovato and Jordan Sparks.
View the survey, and results, in full at Who is Your Celebrity Role Model?

(http://www.quibblo.com/quiz/bXayKVe/Who-is-Your-Celebrity-Role-Model?skip_to_results=1).

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Julie Wingerter
Visit website