Webcast to Feature Vitamin Research Products on Strategies for Rapid eCommerce Success

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Baynote and hybris software will co-host a webcast featuring joint customer Vitamin Research Products, a premier multi-channel manufacturer and marketer of vitamins and supplements today.

Baynote and hybris software will co-host a webcast featuring joint customer Vitamin Research Products, a premier multi-channel manufacturer and marketer of vitamins and supplements today.

What: Strategies for Rapid eCommerce Success

Who: Brian Rand, director of eCommerce for Vitamin Research Products
Carlos Carvajal, senior director of marketing for Baynote
John Keating, regional director, North America for hybris software

When: 7:00 a.m. PDT, 14:00 UMT, May 19th, 2010

Where: http://www.baynote.com/l/hybris-vrp-webinar-signup.php

Description: With more than 120,000 online customers and thousands of products, Vitamin Research Products (VRP), a multichannel marketer of vitamins and supplements, was outgrowing its eCommerce platform. They needed an immediate solution to support and enable tripling their sales.

During this webcast, you will learn how to:

  • Achieve 3X growth and rapid ROI on an eCommerce platform upgrade
  • Increase Average Order Value (AOV) with a highly effective recommendations, up-sell and cross-sell strategy
  • Use Social Search to display relevant content and increase conversions – without manual tuning
  • Leverage multichannel, multilingual, multicurrency eCommerce platform capabilities

To find out more about the Baynote implementation at VRP, read the case study: http://www.baynote.com/resources/case-studies/VRP/VRP-Final-20091019-screen.pdf.

About Baynote
Launched in 2006, Baynote's Collective Intelligence Platform™ delivers on-demand recommendation technology and social search. Baynote's SaaS solutions are easy to implement on top of existing infrastructure to increase online revenue, leads, and impressions. Baynote delivers billions of recommendations each month to hundreds of leading enterprise, media and eCommerce companies, including Expedia, Intuit, Motorola, NASA, Symantec, and Urban Outfitters. For more information, please visit http://www.baynote.com.

About hybris
hybris is a leading vendor of multi-channel commerce and communication software. Its clear vision about the need for consistency, co-ordination and personalisation of information across all channels and throughout all phases of the customer lifecycle has resulted in the development of an integrated solution which supports the industrialisation and automation of communication, sales and support processes. It is spearheading innovation in this field, enabling businesses to communicate and sell across all channels in a consistent and effective way.

Established in 1997, hybris has a proven track record of profitability and growth, with ambitious expansion plans for the future. Headquartered in Munich, it has offices in the UK, Netherlands, Switzerland and Sweden. Its international presence is extended via a dedicated network of business and technology partners across Europe and the USA. It has over 200 customers worldwide running more than 1.500 websites "powered by hybris". Customers are global brands from retail and manufacturing industries, including: Toys 'R' Us, Adidas, Pirelli, Conrad, Norgren, Lufthansa, Reebok, Grundfos, Demag, Sika, Bunzl UK & Ireland, Phonak, Waterstone’s and Rexel.

About Vitamin Research Products
Vitamin Research Products is a premier multi-channel manufacturer and marketer of Nutraceuticals (vitamins and supplements).

Founded in 1979, VRP is headquartered in Carson City, Nevada. The company is led by an experienced management team and has had companywide record growth in 2009. VRP's President and CEO have been with the company for 18 years. Our foundation is laid upon solid, scientific scrutiny. Talented research teams first spend countless hours, poring through hundreds of journals and research abstracts to identify nutrients vital for optimal health. This is followed by the meticulous selection and careful teaming of the highest quality herbal extracts and pharmaceutical-grade nutrient powders, the same superior grade used today in cutting edge biomedical research.

This commitment to making the world's finest nutritional formulas is further underscored by the choice to provide most formulas in capsules, not tablets - a move that guarantees maximum nutrient content, absorption and potency.
VRP sells direct to consumer by catalogue and web. VRP’s online business is growing rapidly and attracts over 110,000 unique visitors per month. VRP is in touch with their customers on a weekly basis through opt-in newsletters and promotional emails. They engage with their customers by giving them the latest research and scientific studies coupled with pharmaceutical grade supplements.


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