We’ve launched Stardoll TV as a way to empower our teen audience in a big way
London and Stockholm (PRWeb UK) May 21, 2010
Stardoll (http://www.stardoll.com), the world’s largest online virtual entertainment site for teenagers, today announces the launch of Stardoll TV, a magazine style series produced by Stardoll that will bring its monikers of fame, fashion and friends to life.
The shows, which will run fortnightly, feature upbeat teen presenter “Maria” who interacts and involves the audience from a virtual Stardoll suite that changes regularly as members vie for the chance to have their designs selected. Each episode will bring fame, fashion and friends to life when members are invited to collaborate on content, interview celebrities, involve friends in challenges and gain first-hand experience around career aspirations. The high levels of interactivity and collaboration are designed to tap into teenage creativity and provide instant feedback to sponsors.
From the streets, shops, studios, and the red carpet Stardoll members will also conduct makeovers and report on current issues and trends facing teens. Beyond the shows, members will also be invited to participate by submitting show ideas, joining the Stardoll TV Crew, designing the set and competing for spots to be the presenter and more. You can watch Stardoll TV: http://www.stardoll.com/en/stardolltv/
In the first episode our members will view the following:
Stardoll TV theme song
‘Scouting for Girls’ (Warner Music) - Stardoll winner interviews
George Sampson StreetDance 3D - Stardoll member designed a winning doll and has a dance lesson with George
Simple Skincare - Introduction to the Simple Junior Board of Skincare Advisors and the new Simple Spotless Skin range.
Lipsy – as the sponsor of the presenter’s outfits
Bloww – celebrity stylist Charley McEwen performs his magic on the presenter and contest winners
The Make-up Store – providing all of the cosmetics
New episodes of Stardoll TV will air fortnightly on Wednesdays. The shows are fast-paced, fun and entertaining while simultaneously delivering important and positive messages and encouraging creativity. The regular items will be based around fame, fashion and friends and will include great competitions, prizes and incentives to watch and get involved.
“Stardoll TV is a natural fit for us”, said Alex Pike, Group Marketing Director at Simple. “We were looking for the right environment to connect our Junior Board with a teen audience in a meaningful way and help ignite our Search For A Teen Simple Star campaign to find our first ever ‘Official Simple Video Blogger’. We decided that Stardoll had the right ingredients of engagement, reach and enterprise to reach teens.”
Simple has partnered with Stardoll for the first 12 episodes to contribute towards the show’s content and engage with a teen audience about the subject of skincare. In doing so, Simple has recruited a member from its Simple Junior Board of Skincare Advisors, Suzie Leigh, 17 years, as the presenter to help teen girls address beauty issues such as getting rid of spots and broader issues about self-esteem. Simple will be featuring its new Simple Spotless Skin range (designed in collaboration with the Simple Junior Board) and report on its national Search For A Teen Simple Star campaign throughout the course of the episodes.
High Street Fashion retailer, Lipsy will be sponsoring the Stardoll TV presenter, “Maria”, by outfitting her from head to toe in the hottest fashion trends. Hair and styling will be provided by celebrity hairstylist, Charley McEwen, of Bloww Hair and Urban Spa in the London’s West End.
“We’ve launched Stardoll TV as a way to empower our teen audience in a big way,” said Katie Bell, Head of Stardoll TV. “Our members want to be in control and we’ve set up the show so that every member has the opportunity to collaborate and make it their own. This level of interactivity on Stardoll also provides added value to our clients with instant feedback from the teen audience they want to engage.”
More About Stardoll Network
Stardoll is the world’s fastest growing virtual entertainment and social gaming destination for teenagers. It’s a virtual world where teens come together to create a “MeDoll” in their likeness, and express themselves through design, dress up and interacting with one another. Stardoll offers a fun-filled approach to fashion, celebrity and making friends. Drawing on a worldwide audience of girls, aged 9-17, the site offers an extensive collection of garments, home designs, and accessories and make up from a variety of real world and virtual brands.
Scandinavian-born Liisa who was inspired by a childhood passion for paper dolls founded Stardoll in 2004. Stardoll has doubled in growth over the past year to 59 million registered users, enabling young women to hone their fashion and style skills through hand-crafted fashions, fashion houses and over 800 celebrity dolls that are updated weekly.
Stardoll, part of the Stardoll Network (Stardoll, Piczo and Paperdoll Heaven), is headquartered in Stockholm with offices in Los Angeles and London, and is backed by two of the world’s top venture capital firms: Sequoia Capital and Index Ventures.
For further information about Stardoll Network please contact:
Joan Lockwood, Marketing & PR Europe
Tel: 020 7292 7143
For further information about Simple please contact:
Gareth, Kristiana or Kirsty at Beattie Communications
Tel: 020 7053 6000