MERA Systems Evolves Into ALOE Systems

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The pioneer of softswitching industry embarks on a major rebranding effort in order to reposition itself in a new market segment.

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The rebranding campaign signifies the official advent of a new brand name “ALOE Systems”, a dynamic company with fresh energy, field-proven expertise and technological leadership in development of softswitch solutions for wholesale and retail operators.

MERA Systems, a reputable developer of softswitch solutions for IP networks and information security systems for governmental sector, today announced the commencement of the rebranding move under ALOE Systems brand name and a slogan “A Loyalty to Excellence” as a reflection of the company’s technological maturity.

As of August 1, 2010 the MERA Systems name will be dropped from commercial use worldwide. The product line of MERA Systems, including MVTS I, MVTS Pro, MVTS II, MERA IP Centrex and RTU, as well as a brand name “NetBeholder”, will become the registered trademarks of ALOE Systems Inc.

The rebranding campaign signifies the official advent of a new brand name “ALOE Systems”, a dynamic company with fresh energy, field-proven expertise and technological leadership in development of softswitch solutions for wholesale and retail operators worldwide.

This brand renovation reflects the company’s new identity as a highly competitive player of constantly developing VoIP market; the company that has accumulated a 20-years experience of steady growth and expansion on the market of middle-sized telecom carriers, has successfully entered the market of Tier 2 carriers and now is well prepared to be competitive in this market niche under a new brand name with software solutions that have technologically outgrown the “MERA Systems” brand name.

Empowered by strong combination of MERA Systems’ breakthrough telecom technologies, a team of highly-qualified specialists, knowledge of carriers’ needs and genuine desire and capacity to effectively meet them, under the “ALOE Systems” brand name the company will be targeted to expand the market share providing high performance solutions for efficient VoIP traffic management over the networks of key telecom market players. 900+ successful deployments in 76 countries worldwide and long-lasting partnership with VoIP vendors and communities perfectly reflect the company’s strong position on the market of VoIP solutions.

The new brand name was chosen to celebrate the best-of-breed qualities of the company. A symbol of sustainability and proven strength, an ability to survive and rapidly grow even in the most severe conditions, the brand name “ALOE” embodies the company’s focus on a robust combination of constant innovations and a loyalty to excellence. With this brand name the company is ideally positioned to equip large-scale carriers with innovative and comprehensive software solutions that enable constant growth and efficient operation of their networks.

“Over the past several years MERA Systems has gained a significant technological leadership in development of softswitch solutions that have become extremely popular among telecom carriers all over the world,” comments Konstantin Nikashov, CEO of MERA Systems, “With a tremendous success of the company’s flagship product, MVTS I, followed by even greater popularity of MVTS II and MVTS Pro we are now ready to enter new market segments and design customized comprehensive offerings for almost unlimited networks’ growth thus covering the needs carriers have as they migrate to IP-based communications. We do believe, the new brand name will better reflect the company’s growth as we streamline our company to focus on bigger market segment where we’ll be able to equip carriers’ networks with high-performance solutions and enjoy competitive advantage with a loyalty to excellence!”

About MERA Systems
MERA Systems develops industry-leading softswitches and session border controllers that enable carriers and service providers to efficiently manage VoIP calls circulating across their networks. MERA solutions represent a powerful combination of scalability and rich functionality, bringing revenue-generating opportunities to carriers globally. To date, MERA Systems is a key provider of highly reliable and cost-effective IP-based switching and VAS platforms. The company has 900+ deployments in 76 countries worldwide. For more information, please visit http://www.mera-systems.com.

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Daria Golyanina
MERA Systems
1.800.858.2549 ext. 5973
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