Our solutions have very low risk for advertisers looking to get into the mobile game.
New York City (PRWEB) May 20, 2010
Adding 600 mobile publishers in just its first month since launch, OfferMobi has proven that there is a pent up demand from mobile publishers for performance based campaigns in the mobile space. Borrowing from the online Cost per Action model (CPA), OfferMobi is forging new ground here is the US by ditching the traditional model of paying ad outlets for only impressions or clicks. The OfferMobi model has advertisers paying a publisher only when an action is taken, such as a lead form being filled out.
OfferMobi has attracted advertisers such as Matthew Lesko, Service Magic, Snackable Media, Lamar University, and CUNet with their unique Pay for Performance advertising model that reduces costs and increases the ROI of ad spend. Mobile performance marketing allows advertisers to pay only when the action they desire is fulfilled rather than pay a large upfront fee to secure impressions on a mobile website or in an application.
OfferMobi, as a mobile advertising agency, works with advertisers to design, build and execute advertising initiatives that are focused on mobile device usage. A typical ad campaign can consist of several different paths tailored to mobile phone usage including text messages, mobile enabled websites, mobile search engine presence, applications for iPhones, Android and other smartphones, as well as Click to Call (Pay Per Call) usability.
“Mobile devices are getting smarter and have more universal access to the mobile internet; this is giving rise to a new channel for advertisers to use to reach their existing customer base as well as new prospects. OfferMobi is a full service mobile ad agency and mobile ad network that allows advertisers to enter this growing market,” says Mark Roth, OfferMobi’s CEO and Co-Founder. “Our solutions have very low risk for advertisers looking to get into the mobile game.”
The pay for performance model attracts mobile publishers who maintain websites optimized for mobile handsets or who buy advertising on mobile sites and in applications designed for Apple’s iPhone, Android powered devices, Blackberry’s or Microsoft's Windows 7 platform phones. These publishers display the advertisers creatives that they get through the OfferMobi interface, usually banners or text ads to be displayed on mobile sites, anticipating a consumer clicking on the ad or calling a phone number. The publisher is compensated for either the click, a phonecall, a sale or a lead that is generated through the action of the consumer.
Presently, the most popular way advertisers reach customers through mobile devices is SMS , or text messages. As mobile internet usage increase in the US, OfferMobi expects that their business will continue to expand the palette of mobile advertising options for advertisers. From OfferMobi’s research, Pay Per Call campaigns for example, convert customers 2 to 10 times better than a standard web form. Advertisers are just waking up to the opportunities that mobile advertising has to offer. OfferMobi sees themselves as the catalyst that can assist advertisers in sorting out their options and help them to monetize the mobile space through performance marketing.
OfferMobi.com, the first US based affiliate network focused on mobile advertising launched its operations in April of 2010 and has quickly grown to become the leading provider for performance driven ads in the mobile space with over 600 mobile publishers and ad networks as clients. OfferMobi’s connects mobile publishers who own mobile enabled websites or who buy ads on mobile websites or in applications (for the iPhone for example) with mobile advertisers. Those advertisers pay publishers and ad networks only when a desired action is taken such as a phone call to their call center or a lead is generated from a form on a mobile website. OfferMobi administrates the tracking, the creatives used in the ads as well as payments from advertisers to individual publishers and ad networks. Offermobi has over 30 campaigns live in just the last month. Visit http://www.offermobi.com for more information.
Director of Business Development
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