BuyMax Alliance Selects Reputation Ranger™ and Marketing Type Guys To Monitor Social Media and User Generated Reviews

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BuyMax Alliance selected the unique social media monitoring service of Reputation Ranger over other online reputation management solutions because of its ability to collect home contractor review information from websites that pure software cannot.

BuyMax, LLC has partnered with the Denver-based Marketing Type Guys ( to manage Social Media content through Marketing Type Guys Reputation Ranger™ application. Reputation Ranger ( collects consumer reviews, blog entries, and other types of activity from over 70 review and social media websites and presents them in a simple, intuitive interface, making management and responding to customers easy for home contractors, restaurants and auto related businesses.

Janet Wopinski, Manager of Vendor Relations for BuyMax, LLC notes that, "Our members recognize that social media is a growing force and has the potential to strongly impact revenues in either a positive or negative way. BuyMax has recognized the need to monitor these sites and found the Reputation Ranger program to be a great fit to help both us and our members manage their Web 2.0 presence. The features provided by Reputation Ranger combined with a low cost made it the best choice for our portfolio and for our members."

According to Dave Peterson, President of Marketing Type Guys, "We’re very excited about our partnership with BuyMax Alliance. Online reviews have a significant impact on consumer’s pre-purchase decisions and the BuyMax home contractor group realizes this. Our Reputation Ranger service is perfect for their home contractor members as it allows them to efficiently watch and respond to customer reviews. We facilitate the social media engagement process by providing an easy to read, one page report delivered to their email inbox, greatly simplifying the task of online reputation management for a busy home contractor."

About BuyMax Alliance:
BuyMax Alliance™ is the purchasing arm for independent HVAC, plumbing, electrical, and roofing contractors who benefit from the buying power of over 1,400 contractors today. By leveraging the negotiating strength of over $3 billion in consolidated sales, BuyMax Alliance is able to secure pricing from national vendors that offer substantial discounts on your business purchases. Its independent contractors include Mister Sparky® Franchising, Benjamin Franklin Plumbing® Franchising, One Hour Air Conditioning & Heating® Franchising, Plumbers’ Success International®, Electricians’ Success International®, AirTime 500™, Roofers’ Success International®, Success Academy®, AirTime Canada™ ULC and SuccessWare, Inc.® For more information, visit

About Marketing Type Guys:
Marketing Type Guys is a full service Internet marketing agency. With offices in Denver and Seattle, Marketing Type Guys implements strategic initiatives online through Search Engine Optimization, Search Engine Marketing, and Social Media Marketing strategies. Marketing Type Guys delivers a high level of service and a significant return on investment for its clients marketing investment. For more information, visit or

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