Norfolk, VA (PRWEB) May 21, 2010
Boat Trader, a division of Dominion Enterprises, today announced the launch of its new mobile site, http://m.boattrader.com. The mobile site allows consumers to search BoatTrader.com's inventory of more than 90,000 new and used boats, yachts, sailboats and personal watercrafts directly from their smartphones and hand-held devices.
"With nearly one million mobile visits to the Boat Trader site in the past 90 days, it's clear that boaters are demanding the capability to search for boats on the go," said Courtney Chalmers, brand manager of Boat Trader. "When we launched the Boat Trader app in September 2009, we met the needs of our Apple users. Now with the launch of the Boat Trader mobile site, we are providing a better mobile experience for all our smartphone users."
The mobile site utilizes GPS technology, allowing users to quickly find boats for sale in their area. Mobile users are able to search for boats by type, price range, and model year in a specific zip code or by location. Users of the mobile site can view multiple boat and dealer locations on enhanced Google maps and quickly access driving directions. Each boat listing provides a detailed description, including length and engine hours, along with multiple photos of the boat for sale. YouTube and manufacturer videos appear on select listings.
The mobile site also allows users to search for boat dealers in their area. Using GPS technology, mobile users can search for dealers by manufacturer and then sort the results by distance or company name.
Contacting the seller is just a click away. Mobile users can call or email the seller, map out directions to the dealership, or send the boat to a friend – all from the listing.
Additional features on the mobile site include:
- GPS sensitive search
- Enhanced search parameters such as boat type, price range and model year
- Multi-location map views with touchable pins
- Individual boat listings with pictures and multiple seller contact options
- Driving directions to dealership
- YouTube videos for select listings
- Quick links to Boat Trader's social media network
About Boat Trader
Boat Trader is the premier buying and selling resource for marine dealers, private party sellers and consumers—in print and online. Nearly 3,000 watercraft dealers list their inventory with Boat Trader to reach a targeted audience of boat buyers through http://www.BoatTrader.com and local magazines. With more than 125,000 new and used listings, Boat Trader is the consumers' top resource for their next boat purchase. Generating more than 1 million leads to marine dealers each year, Boat Trader offers comprehensive listings including multiple photos, online videos and convenient contact options for the seller, including text messaging and Click to Call. Boat Trader offers boat builders and dealers a variety of tools to manage their inventory, leads and advertising results. Headquartered in Norfolk, Va., it is part of the TraderOnline.com family of online vehicle classified advertising sites that includes RVTraderOnline.com, CycleTrader.com, AeroTrader.com, EquipmentTraderOnline.com and CommercialTruckTrader.com. For more information about Boat Trader, call 1-888-410-6270 or visit http://www.BoatTrader.com.
About Dominion Enterprises
Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 40 market-leading Web sites reaching more than 17.6 million unique visitors monthly, and more than 280 magazines with a weekly circulation of 2.4 million. Headquartered in Norfolk, Va., the company has 4,900 employees in more than 186 offices nationwide. For more information, visit http://www.dominionenterprises.com.