New York (PRWEB) May 21, 2010
FABLOGUE has unveiled an e-commerce platform highlighting independent fashion designers, offering wearable, unique modern classics that are carefully hand selected.
Frustrated by the mainstream brands, and the sameness of fashion offerings; Rana wanted to create a destination on the web that offered fashion that was unique, beautifully made and created by designers in small ateliers. “Now more than ever there is a growth in the number of emerging designers that create high quality products that are not necessarily well known or easily accessible to consumers. We want to bridge the gap between consumers and designers and make the process of dressing a fun and unique experience for women.” Rana Mumtaz, CEO, http://www.FABLOGUE.com
“A small designer with a few people working in a loft are consumed by the creative process and may not have the means to navigate the ever changing, highly sophisticated online marketing scene,” says Rana. By merchandising the independent designers who create fabulous modern classics and by presenting them in a warm inviting setting, FABLOGUE offers a new platform in which these brands gain consumer exposure.
Independent designers offer women unique, beautiful product that is made in small batches with utmost attention to detail, and a great price to value ratio; qualities that are hard to find among big brands. Celebrities and style icons know this as a fact—they include independent designers as part of their look and are seen as fashion front runners. From Michelle Obama in Jason Wu and Isabel Toledo, to Halle Berry in Elie Saab independent designers have made headlines with the social elite.
FABLOGUE’s currently features over a dozen designers; Items include organically crafted jewelry, handbags made from luxurious hides such as Italian and Argentinean, and ostrich leather, clothing made from Italian silks, wool and cotton. FABLOGUE’s products all share a common theme; wearable, modern, and lasting style.