(PRWEB) May 21, 2010
m62 visualcommunications, the global leader in presentation effectiveness, is offering advice this week on the use of multimedia in PowerPoint presentations.
The two main aims when delivering a presentation are; firstly, to persuade the audience to the correct point of view by imparting information; and secondly, to make that information memorable. This is because the audience will only act on the information they can remember.
The biggest challenge to achieving these aims is holding the audience’s attention. Even if the information presented is concise, relevant and interesting, research has shown that the average human attention span is only twenty minutes. As soon as an audience member’s attention has been lost, he or she will stop retaining information.
Using multimedia such as video clips has the power to extend the attention span of an audience by providing them with a soft break. If used effectively, it also combines sounds and pictures that will continue to impart the presenter’s message in an engaging and memorable way.
Nicholas Oulton, Founder of m62, commented: “When used correctly, a relevant video clip can strengthen a point already touched on in the slides, for example by providing case study evidence from a satisfied customer in a corporate presentation. This also adds a human dimension which makes the proposition easier for the audience to relate to.”
When presenting for longer and in greater depth, for example in an investor presentation, presenters soon come up against the challenge of the 20-minute attention span. In this situation, soft breaks are an indispensible tool. Given the chance to take a break before returning their attention to the presentation, audiences will retain more information and feel more comfortable and receptive to the message being communicated.
m62 is also issuing a word of warning to presenters, urging them make sure that video is only used relevantly. Stock imagery and clip art are examples of widely abused visual tools which are often used in a way that is distracting and irrelevant. m62 provides presentation training on the effective use of visuals to presenters who wish to learn how to deliver presentations successfully.
m62 has produced almost 10,000 presentations for clients worldwide, and operates from offices in the UK, US and Singapore.
For more information on m62 visualcommunications, call +44 (0)151 259 6262, or visit m62.net.